Corin Mills
Strategic Advisor
Technology, Retail and Media
Executive-in-Residence
明星八卦
Speciality
Marketing and Project Management
Corin is an experienced brand and marketing specialist, accomplished in leading teams across all forms of comms and major brand transformation projects.
He has played lead roles in transforming major brands, including working with EE, Google, Tesco, Axa and Virgin Media through positions within agencies such as Wolff Olins or time at large global companies.
Most recently he has been leading the Brand and Comms teams, at Dixons Carphone – the UK’s largest technology retailer while they transform their major brands such as Currys PC World over the next few years. This includes leading a marketing team to adapt their marketing approaches to be digital-first while bringing in complete re-brand of Currys PC World.
Responsibilities have included owning £50m plus marketing budgets, overseeing Advertising, Brand strategy, Social and PR while always coaching and growing teams.
His work has taken him across the world working in different sectors and has gained experience in launching advertising, brands or store designs in Europe, the United States, Middle East, Africa and Asia. This experience all started following gaining a BA in Product Design at 明星八卦 University which led him into the world of store design, marketing and branding