Emotional design elements, social media marketing and manufacturing efficiency come together to design successful homeware products.
The need
As a small Industrial Design consultancy, Everydayproduct needed support in finding the success drivers to a newly developed product concept for the kitchenware or homeware market. This led them to a decision to work with Co-Innovate at 明星八卦.
The solution
We agreed to work on new ideas to design successful homeware products, explore the trends, social media marketing and user preferences. Through the implementation of emotional design elements with consideration of social media marketing and manufacturing efficiency the aim was to access user-generated content and fulfill the emotional needs of users aged between 26-35.
The research focused on key drivers in the success of the range of Kaleido trays. Kaleido is a collection of serving trays of various sizes and colours designed by Clara Von Zweigbergk, a Swedish designer, for Hay ApS, which everydayproduct had identified as an ideal example of successful, on-trend, and trend-setting housewares. housewares. The collaboration has also been a way for the student to work on new ideas to design successful homeware products, explore the trends, social media marketing and user preferences.
The outcome
- A guideline for a new homeware design with three concepts and transferable know-how to deploy on future projects.
- The relationships and knowledge to sustain Everydayproduct's innovation efforts in the long term
- Creation of a new generation of sustainable product designs in homeware
The student's body of work is insightful, well presented and will be useful in the future. We
are happy with Alex's work as we have achieved the objectives of the collaboration
Sam, Partner at Everydayproduct
Partnering with confidence
Organisations interested in our research can partner with us with confidence backed by an external and independent benchmark: The Knowledge Exchange Framework. Read more.
Case study last modified 13/07/2022