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Wu, M-S., Chen, C-HS., Nguyen, B. and Li, CS. (2024) 'The Luxury Purchase Intention of Affluent Chinese Consumers—Insights from Hong Kong and Shanghai Consumers', inSharing Economy Platforms A Casebook for Understanding Multiplayers in Sharing Economy Platforms. Singapore : Palgrave Macmillan. ISBN 10: 9819754038. ISBN 13: 9789819754038.

Zaki, Y., Wu, M-S., Hamdan, A. and Thomas, J. (2024) 'Fashion Brands in the Metaverse: Redefining Digital Marketing and Branding Landscapes', in Hamdan, A. and Harraf, A. (eds.) Studies in Systems, Decision and Control. Cham : Springer. , Studies in Systems, Decision and Control (SSDC, volume 538). pp. 223 - 246. ISBN 10: 3-031-62102-6. ISBN 13: 978-3-031-62101-7.

Zaki, Y., Wu, MS. and Hamdan, A. (2024) 'Exploring the Integration of the Metaverse for Marketing and Branding in Organizational Framework', inStudies in Systems, Decision and Control. Springer Nature Switzerland. , 538. pp. 247 - 257. ISBN 13: 9783031621017.

Zaki, Y., Wu, MS., Hamdan, A. and Alsharabi, H. (2024) 'A Conceptual Framework for Metaverse Marketing Strategies in the Fashion Industry: Exploring the Role of Brand Experience and Brand Equity', inStudies in Systems, Decision and Control. Springer Nature Switzerland. , 545. pp. 311 - 321. ISBN 13: 9783031652028.

Ko, WW., Chen, Y., Chen, C-HS., Wu, M-SS. and Liu, G. (2021) ''. Journal of World Business, 56 (6). pp. 1 - 18. ISSN: 1090-9516

Li, CS., Zhang, CX., Chen, X. and Wu, MSS. (2020) ''. Tourism Review, 76 (2). pp. 427 - 438. ISSN: 1660-5373

Liu, G., Wu, M-S., Ko, WW., Chen, C-HS. and Chen, Y. (2020) ''. International Marketing Review, 37 (4). pp. 713 - 734. ISSN: 0265-1335

Zhang, CX., Li, CS. and Wu, M-S. (2019) 'Factors Influencing Chinese post 90s Female Outbound Tourist’ Luxury Fashion Purchases Abroad'.9th Advances in Hospitality and tourism Marketing and Management Conference. Portsmouth.

Chen, CHS., Wu, MSS., Nguyen, B. and Li, S. (2019) ''. Bottom Line, 32 (1). pp. 16 - 46. ISSN: 0888-045X

Li, S., Modi, P., Wu, MS., Chen, CH. and Nguyen, B. (2018) ''. Technological Forecasting and Social Change, 139. pp. 303 - 310. ISSN: 0040-1625

Chaney, I., Hosany, S., Wu, MSS., Chen, CHS. and Nguyen, B. (2018) ''. Computers in Human Behavior, 86. pp. 311 - 318. ISSN: 0747-5632

Nguyen, B., Wu, M-S. and Chen, C-HS. (2016) 'How Does Self-concept and Brand Personality Affect Luxury Consumers' Purchasing Decisions?', in Choi, T-M. and Shen, B. (eds.) Luxury Fashion Retail Management. Springer. pp. 19 - 48. ISBN 10: 9811029768. ISBN 13: 9789811029769.

Wu, M-S. and Chen, C-HS. (2016) 'Chinese Female Purchasing Intention Towards Cosmetics Brands, in Asia Branding: Connecting Brands, Consumers and Companies', in Melewar, TC., Nguyen, B. and Schultz, DE. (eds.) Asia Branding Connecting Brands, Consumers and Companies. Red Globe Press. pp. 30 - 30. ISBN 10: 1137489952. ISBN 13: 9781137489951.

Wu, MSS., Chen, CHS. and Nguyen, B. (2015) ''. Asia-Pacific Journal of Business Administration, 7 (3). pp. 153 - 173. ISSN: 1757-4323

Chen, CH., Nguyen, B., Klaus, P. and Wu, MS. (2015) ''. Journal of Travel and Tourism Marketing, 32 (8). pp. 953 - 970. ISSN: 1054-8408

Wu, MSS., Chaney, I., Chen, CHS., Nguyen, B. and Melewar, TC. (2015) ''. Qualitative Market Research, 18 (3). pp. 298 - 319. ISSN: 1352-2752

Nguyen, B., Chen, CHS., Wu, MSS. and Melewar, TC. (2015) 'Ethical marketing: Singapore, Malaysia and Thailand', inEthical and Social Marketing in Asia: Incorporating Fairness Management. Elsevier. pp. 55 - 79. ISBN 13: 9780081000977.

Wu, M-S., Chen, C-HS., Wang, W. and Nguyen, B. (2014) 'A Gift to Remember! The “WOW” Effect is Priceless - The Super Rich Luxury Gift-Giving Behaviour'.4th Monaco Symposium on Luxury. Monaco. [unpublished]

Wu, M-S., Chen, C-HS. and Chaney, I. (2012) 'Luxury Brands in the Digital Age, in Luxury Marketin', inLuxury Marketing A Challenge for Theory and Practice. Gabler Verlag. ISBN 10: 3834943983. ISBN 13: 9783834943989.