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Dr Pantea Foroudi
Reader in Marketing

  • Marketing
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Andriotis, K., Foroudi, P. and Marvi, R. (2021) ''. Qualitative Market Research, 24 (2). pp. 240 - 259. ISSN: 1352-2752

Journal article

Tourky, M., Foroudi, P., Gupta, S. and Shaalan, A. (2021) ''. Qualitative Market Research, 24 (2). pp. 113 - 142. ISSN: 1352-2752

Journal article

Vollero, A., Palazzo, M., Siano, A. and Foroudi, P. (2021) ''. Qualitative Market Research, 24 (2). pp. 143 - 160. ISSN: 1352-2752

Journal article

Foroudi, P., Akarsu, TN., Marvi, R. and Balakrishnan, J. (2021) ''. Industrial Marketing Management, 93. pp. 446 - 465. ISSN: 0019-8501

Journal article

Foroudi, P. and Palazzo, M. (2021) 'Sustainable branding: Ethical, social, and environmental cases and perspectives'. London: Routledge. ISSN 10: 0-367-85570-4 ISSN 13: 9780367428815

Book

Alqayed, Y., Foroudi, P., Kooli, K., Foroudi, M. and Ferri, MA. (2021) 'Exploring value co-creation concept: A bibliometric analysis of 20 years of research and theory', in Foroudi, P. and Palazzo, M. (eds.) Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives. London : Routledge. pp. 291 - 309. ISBN 10: 0-367-85570-4. ISBN 13: 9780367428815.

Book chapter

Nazarian, A., Atkinson, P., Foroudi, P. and Edirisinghe, D. (2021) ''. Journal of Hospitality and Tourism Management, 46. pp. 293 - 303. ISSN: 1447-6770

Journal article

Foroudi, MM., Foroudi, MF., Foroudi, P. and Palazzo, M. (2021) 'CORPORATE ARCHITECTURE DESIGN MANAGEMENT', inCorporate Brand Design: Developing and Managing Brand Identity. Routledge. pp. 79 - 99.

Book chapter

Foroudi, P., Foroudi, MM., Ageeva, E. and Palazzo, M. (2021) 'CORPORATE BRAND WEBSITE DESIGN, IMAGE, IDENTIFICATION, AND LOYALTY', inCorporate Brand Design: Developing and Managing Brand Identity. Routledge. pp. 168 - 179.

Book chapter

Foroudi, P., Foroudi, MM., Ageeva, E. and Vitale, P. (2021) 'CORPORATE BRAND WEBSITE DESIGN MANAGEMENT', inCorporate Brand Design: Developing and Managing Brand Identity. Routledge. pp. 145 - 167.

Book chapter

Foroudi, MM., Mahdavi, F., Foroudi, P. and Palazzo, M. (2021) 'CORPORATE BRAND DESIGN MANAGEMENT FROM DIFFERENT PERSPECTIVES', inCorporate Brand Design: Developing and Managing Brand Identity. pp. 15 - 40.

Book chapter

Foroudi, P., Melewar, TC. and Palazzo, M. (2021) 'CORPORATE BRAND SIGNATURE MANAGEMENT: Logo, design, typeface, and colour', inCorporate Brand Design: Developing and Managing Brand Identity. Routledge. pp. 43 - 65.

Book chapter

Foroudi, MM., Foroudi, MF., Foroudi, P. and Vitale, P. (2021) 'CORPORATE ARCHITECTURE DESIGN AND HUMAN FACTORS, NEEDS, AND PERFORMANCE', inCorporate Brand Design: Developing and Managing Brand Identity. Routledge. pp. 100 - 123.

Book chapter

Foroudi, P., Mahdavi, F. and Palazzo, M. (2021) 'CORPORATE BRAND SIGNATURE: Image and reputation', inCorporate Brand Design: Developing and Managing Brand Identity. pp. 66 - 75.

Book chapter

Vitale, P., Palazzo, M., Vollero, A., Siano, A. and Foroudi, P. (2021) ''. Springer International Publishing. pp. 759 - 767. ISSN: 2190-3018

Conference paper

Palazzo, M., Vollero, A., Siano, A. and Foroudi, P. (2021) ''. Current Issues in Tourism, 24 (4). pp. 567 - 589. ISSN: 1368-3500

Journal article

Akbari, M., Nazarian, A., Foroudi, P., Seyyed Amiri, N. and Ezatabadipoor, E. (2021) ''. Current Issues in Tourism, 24 (13). pp. 1897 - 1917. ISSN: 1368-3500

Journal article

Palazzo, M., Foroudi, P. and Ferri, MA. (2021) ''. TQM Journal, 33 (7). pp. 193 - 221. ISSN: 1754-2731

Journal article

Foroudi, P., Palazzo, M. and Sultana, A. (2021) ''. British Food Journal, 123 (13). pp. 221 - 240. ISSN: 0007-070X

Journal article

Sartipi, S., Foroudi, P., Palazzo, M. and Daryani, MA. (2020) 'Sustainability and social innovation: In the case of Covid-19 pandemic', inSustainable Branding: Ethical, Social, and Environmental Cases and Perspectives. pp. 310 - 323.

Book chapter

Fuschi, DL., Nazarian, A. and Foroudi, P. (2020) 'Waste to wealth (W2W): The need for a social enterprise approach to turn waste into wealth', inSustainable Branding: Ethical, Social, and Environmental Cases and Perspectives. pp. 158 - 215.

Book chapter

Foroudi, P. and Palazzo, M. (2020) 'Introduction to contemporary issues in sustainable branding: Ethical, social, and environmental perspectives'.

Book

Achi, A., Adeola, O. and Burgal, V. (2020) 'Let's go green-planet: people, product, packaging, pricing, and promotion (6Ps)', in Foroudi, P. and Palazzo, M. (eds.) Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives. London : Routledge. pp. 24 - 37. ISBN 10: 0-367-85570-4. ISBN 13: 978-0-367-42881-5.

Book chapter

Foroudi, P., Dennis, C., Stylidis, D. and Melewar, TC. (2020) ''. Qualitative Market Research, 23 (4). pp. 541 - 547. ISSN: 1352-2752

Journal article

Palazzo, M., Deigh, L., Foroudi, P. and Siano, A. (2020) ''. Qualitative Market Research, 23 (4). pp. 933 - 960. ISSN: 1352-2752

Journal article

Ozdemir, S., Gupta, S., Foroudi, P., Wright, LT. and Eng, TY. (2020) ''. Qualitative Market Research, 23 (4). pp. 627 - 661. ISSN: 1352-2752

Journal article

Palazzo, M., Foroudi, P., Kitchen, PJ. and Siano, A. (2020) ''. Qualitative Market Research, 23 (3). pp. 407 - 426. ISSN: 1352-2752

Journal article

Edirisinghe, D., Nazarian, A., Foroudi, P. and Lindridge, A. (2020) ''. Qualitative Market Research, 23 (3). pp. 471 - 501. ISSN: 1352-2752

Journal article

Dennis, C., Foroudi, P., Melewar, TC., Kitchen, P., Melanthiou, Y. and Papasolonou, I. (2020) ''. Qualitative Market Research, 23 (3). pp. 333 - 337. ISSN: 1352-2752

Journal article

Foroudi, P., Kitchen, PJ., Marvi, R., Akarsu, TN. and Uddin, H. (2020) ''. European Journal of Marketing, 54 (10). pp. 2575 - 2619. ISSN: 0309-0566

Journal article

Hussain, S., Melewar, TC., Priporas, C-V., Foroudi, P. and Yusef, W. (2020) ''. Corporate Reputation Review, 24 (4). pp. 247 - 262. ISSN: 1363-3589

Journal article

Cuomo, MT., Tortora, D., Foroudi, P., Giordano, A., Festa, G. and Metallo, G. (2020) ''. Technological Forecasting and Social Change, 162 (January 2021). pp. 1 - 9. ISSN: 0040-1625

Journal article

Sumrin, S., Gupta, S., Asaad, Y., Wang, Y., Bhattacharya, S. and Foroudi, P. (2020) ''. Journal of Business Research, 122. pp. 627 - 639. ISSN: 0148-2963

Journal article

Akarsu, TN., Foroudi, P. and Melewar, TC. (2020) ''. International Journal of Hospitality Management, 91. pp. 1 - 14. ISSN: 0278-4319

Journal article

Nguyen, B., Chen, J., Foroudi, P., Yu, X., Chen, C-HS. and Yen, DA. (2020) ''. Journal of Strategic Marketing, 30 (5). pp. 443 - 480. ISSN: 0965-254X

Journal article

Foroudi, P., Dennis, C. and Melewar, TC. (2020) ''. Journal of Business Research, 116. pp. 595 - 596. ISSN: 0148-2963

Journal article

Balakrishnan, J., Foroudi, P. and Dwivedi, YK. (2020) ''. Journal of Business Research, 116. pp. 229 - 244. ISSN: 0148-2963

Journal article

Ageeva, E., Foroudi, P., Melewar, TC., Nguyen, B. and Dennis, C. (2020) ''. Corporate Reputation Review, 23 (3). pp. 201 - 214. ISSN: 1363-3589

Journal article

Balakrishnan, J. and Foroudi, P. (2020) ''. Corporate Reputation Review, 23 (3). pp. 181 - 200. ISSN: 1363-3589

Journal article

Melewar, TC., Foroudi, P. and Jin, Z. (2020) ''. Journal of Business Research, 117. pp. 672 - 674. ISSN: 0148-2963

Journal article

Hussain, S., Melewar, TC., Priporas, CV. and Foroudi, P. (2020) ''. Qualitative Market Research, 23 (4). pp. 549 - 573. ISSN: 1352-2752

Journal article

Foroudi, P. (2020) ''. International Journal of Hospitality Management, 88. pp. 102519 - 102519. ISSN: 0278-4319

Journal article

Nazarian, A., Atkinson, P., Foroudi, P. and Edirisinghe, D. (2020) ''. International Journal of Contemporary Hospitality Management, 32 (6). pp. 2055 - 2074. ISSN: 0959-6119

Journal article

Foroudi, P., Cuomo, MT., Rossi, M. and Festa, G. (2020) ''. British Food Journal, 122 (8). pp. 2425 - 2441. ISSN: 0007-070X

Journal article

Foroudi, P., Cuomo, MT. and Foroudi, MM. (2020) ''. Information Technology and People, 33 (4). pp. 1303 - 1326. ISSN: 0959-3845

Journal article

Foroudi, P., Nazarian, A., Ziyadin, S., Kitchen, P., Hafeez, K., Priporas, C. and et al. (2020) ''. Journal of Business Research, 114. pp. 42 - 59. ISSN: 0148-2963

Journal article

Foroudi, P., Marvi, R. and Kizgin, H. (2020) ''. International Journal of Information Management, 52. pp. 102075 - 102075. ISSN: 0268-4012

Journal article

Foroudi, P., Cuomo, MT., Foroudi, MM., Katsikeas, CS. and Gupta, S. (2020) ''. Journal of Business Research, 113. pp. 317 - 325. ISSN: 0148-2963

Journal article

Zha, D., Melewar, TC., Foroudi, P. and Jin, Z. (2020) ''. International Journal of Management Reviews, 22 (3). pp. 287 - 317. ISSN: 1460-8545

Journal article

Gupta, S., Gallear, D., Rudd, J. and Foroudi, P. (2020) ''. Journal of Business Research, 112. pp. 210 - 222. ISSN: 0148-2963

Journal article

Hussain, S., Melewar, TC., Priporas, CV., Foroudi, P. and Dennis, C. (2020) ''. Journal of Business Research, 109. pp. 472 - 488. ISSN: 0148-2963

Journal article

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