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Dr Pantea Foroudi
Reader in Marketing

  • Marketing
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Jaffari, AA., Foroudi, P., Palazzo, M. and Akbari, M. (2024) ''. Employee Relations, 46 (7). pp. 1446 - 1482. ISSN: 0142-5455

Journal article

Nazarian, A., Zaeri, E., Foroudi, P., Afrouzi, A. and Atkinson, P. (Accepted) ''. International Hospitality Review. ISSN: 2516-8142

Journal article

Foroudi, P., Paydas Turan, C., Melewar, TC., Dennis, C. and Tzempelikos, N. (2024) ''. International Journal of Hospitality Management, 122. pp. 1 - 23. ISSN: 0278-4319

Journal article

Marvi, R., Foroudi, P. and Jerez Jerez, M. (2024) ''. Corporate Reputation Review, 0 (ahead of print). pp. 1 - 14. ISSN: 1363-3589

Journal article

Nazemi, A., Zamanfashami, PR., Foroudi, P., Haghighinasab, M., Seyyedamiri, N. and Zare Mehrjardy, M. (2024) ''. Journal of Strategy and Management, 0 (ahead of print). pp. 1 - 34. ISSN: 1755-425X

Journal article

Foroudi, P., Marvi, R., Cuomo, MT. and D’Amato, A. (2024) ''. Regional Studies, 0 (ahead of print). pp. 1 - 16. ISSN: 0034-3404

Journal article

Marvi, R., Zha, D. and Foroudi, P. (2024) ''. Industrial Marketing Management, 120. pp. 247 - 272. ISSN: 0019-8501

Journal article

Jerez-Jerez, MJ. and Foroudi, P. (2024) 'Entrepreneurial Innovation in the International Business of Tourism'. London: Routledge. ISSN 10: 1-003-36996-0 ISSN 13: 978-1-032-44013-2

Book

Jerez-Jerez, MJ. and Foroudi, P. (2024) 'Introduction: Entrepreneurial innovation in the international business of tourism', in Jerez-Jerez, MJ. and Foroudi, P. (eds.) Entrepreneurial Innovation in the International Business of Tourism. London : Routledge. pp. 1 - 2. ISBN 10: 1-003-36996-0. ISBN 13: 978-1-032-44013-2.

Book chapter

Foroudi, P., Tabaghdehi, SAH., Cillo, V. and Cuomo, MT. (2024) ''. Review of Managerial Science, 0 (ahead of print). ISSN: 1863-6683

Journal article

Rawool, V., Foroudi, P. and Palazzo, M. (2024) ''. Electronic Commerce Research, 0 (ahead of print). pp. 1 - 33. ISSN: 1389-5753

Journal article

Zha, D., Foroudi, P. and Marvi, R. (2024) ''. Qualitative Market Research: an international journal, 0 (ahead of print). pp. 1 - 32. ISSN: 1352-2752

Journal article

Kaur, M., Palazzo, M. and Foroudi, P. (2024) ''. Qualitative Market Research, 0 (ahead of print). pp. 1 - 36. ISSN: 1352-2752

Journal article

Tanvir, T., Foroudi, P. and Palazzo, M. (2024) 'Linking celebrity endorsement and sports apparel: A focus on British customers in sports industry', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 175 - 191. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.

Book chapter

Palazzo, M. and Foroudi, P. (2024) 'Introduction', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 1 - 5. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.

Book chapter

Cai, P., Foroudi, P. and Palazzo, M. (2024) 'Boosting brand management through urban tourism: A focus on Chaozhou, China', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 99 - 120. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.

Book chapter

Bedu, EJ., Foroudi, P. and Palazzo, M. (2024) 'Artificial intelligence (AI) systems, customer experience and preference in the tourism industry in Ghana: Focus on Accra Metropolis', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 208 - 222. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.

Book chapter

Rahman, NAA., Melewar, TC., Foroudi, P. and Gupta, S. (2024) 'The role of technology advancement in managing business and establishing corporate brand image: Conception, challenges, and commendation in logistics and transport sector', in Rahman, NAA., Melewar, TC., Pantea, F. and Gupta, S. (eds.) Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. London : Routledge. pp. 26 - 41. ISBN 10: 1-003-35688-5. ISBN 13: 978-1-032-41221-4.

Book chapter

Rahman, NAA., Melewar, TC., Foroudi, P. and Gupta, S. (2024) 'Introduction to the book', in Rahman, NAA., Melewar, TC., Foroudi, P. and Gupta, S. (eds.) Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. London : Routledge. pp. 1 - 3. ISBN 10: 1-003-35688-5. ISBN 13: 978-1-032-41221-4.

Book chapter

Rahman, NAA., Melewar, TC., Foroudi, P. and Gupta, S. (2024) 'Corporate branding in logistics and transportation: Recent developments and emerging issues'. London: Routledge. ISSN 10: 1-003-35688-5 ISSN 13: 978-1-032-41221-4

Book

Zha, D., Marvi, R. and Foroudi, P. (2024) 'Customer experience: A critical review and research agenda', in Foroudi, P., Melewar, TC., Rahman, NAA. and Gupta, S. (eds.) Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. Routledge. pp. 42 - 54.

Book chapter

Paul, J., Ueno, A., Dennis, C., Alamanos, E., Curtis, L., Foroudi, P., et al. (2024) ''. International Journal of Consumer Studies, 48 (2). pp. 1 - 28. ISSN: 1470-6423

Journal article

Zha, D., Foroudi, P., Melewar, TC. and Jin, Z. (2024) ''. Corporate Reputation Review: an international journal, 0 (ahead of print). pp. 1 - 29. ISSN: 1363-3589

Journal article

Cai, P., Foroudi, P. and Palazzo, M. (2024) 'Boosting brand management through urban tourism', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 99 - 120. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.

Book chapter

Palazzo, M. and Foroudi, P. (2024) 'Introduction', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 1 - 5. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.

Book chapter

Bedu, EJ., Foroudi, P. and Palazzo, M. (2024) 'Artificial intelligence (AI) systems, customer experience and preference in the tourism industry in Ghana', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 208 - 222. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.

Book chapter

Tanvir, T., Foroudi, P. and Palazzo, M. (2024) 'Linking celebrity endorsement and sports apparel', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 175 - 191. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.

Book chapter

Palazzo, M. and Foroudi, P. (2024) 'Contemporary Marketing and Consumer Behaviour in Sustainable Tourism'. London: Routledge. ISSN 10: 1-003-38859-0 ISSN 13: 978-1-032-48351-1

Book

Foroudi, MM. and Foroudi, P. (2023) 'Mixed-methods approach: Combining qualitative and quantitative methods', in Foroudi, P. and Dennis, C. (eds.) Researching and Analysing Business: Research Methods in Practice. Abingdon-on-Thames : Routledge. pp. 7 - 40. ISBN 10: 1-003-10777-X. ISBN 13: 978-0-367-62064-6.

Book chapter

Foroudi, P. and Dennis, C. (2023) 'Researching and Analysing Business: Research Methods in Practice'. Abingdon-on-Thames: Routledge. ISSN 10: 1-003-10777-X ISSN 13: 978-0-367-62064-6

Book

Foroudi, P. and Dennis, C. (2023) 'Introduction', in Foroudi, P. and Dennis, C. (eds.) Researching and Analysing Business: Research Methods in Practice. Abingdon-on-Thames : Routledge. pp. 1 - 6. ISBN 10: 1-003-10777-X. ISBN 13: 978-0-367-62064-6.

Book chapter

Kalsoom, U., Foroudi, P., Melewar, TC. and Chapman, A. (2023) 'Marketing in the industry 4.0: The role of mobile technologies to enhance consumer brand experience, brand advocacy, and brand purchase intentions', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. pp. 241 - 258. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.

Book chapter

MirzaeianKhamseh, P., Foroudi, P. and Haghighinasab, M. (2023) 'Examining the impact of employer branding on non-financial performance', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. pp. 160 - 203. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.

Book chapter

Mehmannavazan, S., Foroudi, P. and Haghighinasab, M. (2023) 'Examining the impact of brand authenticity on purchase intention: A study of consumers' perception in the context of clothing industry in Iran', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routleedge. pp. 204 - 240. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.

Book chapter

Cuomo, MT. and Foroudi, P. (2023) 'Digital transformation: Corporate branding, identity, and reputation', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. pp. 1 - 6. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.

Book chapter

Otuekong, V. and Foroudi, P. (2023) 'The influence of eCommerce providers in promoting eCommerce: A study of Nigeria e-Merchants’ and online customers’ perspectives', in Foroudi, P. and Cuomo, MT. (eds.) Business Digitalization: Corporate Identity and Reputation. Abingdon-on-Thames : Routledge. pp. 159 - 181. ISBN 10: 1-003-40128-7. ISBN 13: 978-1-032-51235-8.

Book chapter

Foroudi, P. and Cuomo, MT. (2023) 'Business digitalisation: Corporate identity and reputation', in Foroudi, P. and Cuomo, MT. (eds.) Business Digitalization: Corporate Identity and Reputation. Abingdon-on-Thames : Routledge. pp. 1 - 4. ISBN 10: 1-003-40128-7. ISBN 13: 978-1-032-51235-8.

Book chapter

Khorrami, M., Foroudi, P. and Haghighinasab, M. (2023) 'Personalisation: The construct and its dimensions', in Foroudi, P. and Cuomo, MT. (eds.) Business Digitalization: Corporate Identity and Reputation. Abingdon-on-Thames : Routledge. pp. 126 - 143. ISBN 10: 1-003-40128-7. ISBN 13: 978-1-032-51235-8.

Book chapter

Soltani, M., Foroudi, P. and Haghighinasab, M. (2023) 'Examining the impact of online customer engagement on non-financial performance considering the roles of brand attitude, customer co-creation, customer equity, and (e-)word-of-mouth', in Cuomo,, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. pp. 259 - 285. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.

Book chapter

Zha, D. (2023) 'Experiencing the sense of artificial-intelligence-enabled virtual assistants in retailing', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.

Book chapter

Cuomo, MT. and Foroudi, P. (2023) 'Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management'. Abingdon-on-Thames: Routledge. ISSN 10: 1-003-26378-X ISSN 13: 978-1-032-20485-7

Book

Foroudi, P. and Cuomo, MT. (2023) 'Business Digitalization: Corporate Identity and Reputation'. Abingdon-on-Thames: Routledge. ISSN 10: 1-003-40128-7 ISSN 13: 978-1-032-51235-8

Book

Marvi, R., Foroudi, P. and Fakhreddin, F. (2023) ''. International Journal of Hospitality Management, 115. pp. 1 - 20. ISSN: 0278-4319

Journal article

Zha, D., Marvi, R. and Foroudi, P. (2023) ''. Journal of Business Research, 167. pp. 1 - 26. ISSN: 0148-2963

Journal article

Zha, D., Marvi, R. and Foroudi, P. (2023) ''. International Journal of Management Reviews, 26 (2). pp. 163 - 186. ISSN: 1460-8545

Journal article

Madawala, K., Foroudi, P. and Palazzo, M. (2023) ''. Journal of Retailing and Consumer Services, 74. pp. 103395 - 103395. ISSN: 0969-6989

Journal article

Hussain, S., Pascaru, O., Priporas, C., Foroudi, P., Melewar, TC., Dennis, C. and et al. (2023) ''. European Business Review (Bingley), 35 (4). pp. 469 - 499. ISSN: 0955-534X

Journal article

Jahangiri, M., Asaad, Y. and Foroudi, P. (2023) 'Healthy ageing and the use of technology'.European Marketing Conference (EMAC 2023). Odense, Denmark.

Conference paper

Mahavarpour, N., Marvi, R. and Foroudi, P. (2023) ''. Journal of Business Research, 160. pp. 1 - 23. ISSN: 0148-2963

Journal article

Ruiz-Alba, JL., Abou-Foul, M., Nazarian, A. and Foroudi, P. (2022) ''. Information Technology and People, 35 (7). pp. 2470 - 2499. ISSN: 0959-3845

Journal article

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