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Developing responsible creative crowd-working routinization within organisations

Crowdworking represents a transformative shift in digital employment, providing organizations with flexible and cost-effective access to skilled labor via platforms such as Upwork, Topcoder, and 99designs. While this model offers efficiency and scalability, it also raises critical ethical concerns, including issues of inclusivity, trust, equality, and well-being. The routinization of crowdworking within organizational structures further amplifies these challenges, necessitating careful scrutiny of its impact on traditional employment dynamics and organizational accountability. This research focuses on exploring how organizations can responsibly integrate crowdworking into their operations while addressing its ethical implications. It examines the effects of crowdworking on organizational trust and accountability, compares the experiences of crowdworkers and traditional employees, and identifies potential risks related to equality and worker well-being. The ultimate aim is to develop a framework for assessing responsible crowdworking practices and to provide practical guidelines for organizations to ensure ethical and sustainable implementation. By addressing the broader implications of digital transformation in the workplace, this research advances our understanding of responsible innovation and contributes to shaping equitable and inclusive employment practices in the digital age.

People

	Name	Telephone	Email	Office
	Dr Asieh Hosseini Tabaghdehi Senior Lecturer in Strategy & Business Economy T: +44 (0)1895 265263 E: asieh.hosseinitabaghdehi@brunel.ac.uk	+44 (0)1895 265263	asieh.hosseinitabaghdehi@brunel.ac.uk	Eastern Gateway 104h