明星八卦

The extensive use of avatars, from fantasy digital games to the promises of the Metaverse, has the potential to put in question the established theories of how we engage each other in politics and society. By exploring further boundaries of novelty that accompany technological and digital living, our research is a valuable resource to inform policy and development frameworks.

We explore concepts including embodiment and ownership, perception and behaviour, and representation and power.

See our research areas

Why study avatars?

Work with our Group members

Meet our experts across health sciences, sociology, psychology, game design, philosophy, and law

Labs and facilities

Our collaborative partners and regulatory bodies

Centre for AI: Social and Digital Innovation

Institute of Communities and Society

Digital Regulation Cooperation Forum

Responsible Metaverse Alliance