明星八卦

Black and South Asian communities are more likely to die at a higher rate during the COVID-19 pandemic. Many people in the community, community leaders, government and the health services are concerned, and we need culturally specific, targeted messages to reduce COVID-19 risk and change behaviours to protect the community.

Our initial work has suggested that we need to educate diverse communities to understand their risk and how to protect themselves.

We have a track record in co-producing digital, culturally specific health messages for Black, Asian and Minority Ethnic groups and this project does this in the context of COVID-19 and delivers these messages with the help of the community nationally.

We work with community groups, community and faith leaders and professionals from public health and allied health to produce written/pictorial guidance, short films and mobile app. We work with these groups to ensure that the messages reach minority groups and also evaluate the effectiveness of our health messages.

We will share information and experience gained from the project quickly via community leaders, policymakers, including NHS England and Public Health England