明星八卦

A fun film teaching kids about the perils of plastic pollution looked to 明星八卦 sociology lecturer Dr Lesley Henderson to help get the message across. 

Released globally for the UN’s World Environment Day, aims to inspire children to use less plastic, recycle, and pester parents and families to join in.

Its producers, environmental education network , asked Dr Henderson, who researches how people understand plastic pollution, to help get the script right. T

Following Captain Buster and Cadet Boo’s special mission to Earth to prevent plastic pollution, the video, which reached more than 1.3m people in 16 countries, links to education campaigns in Europe, Asia, Africa and the Middle East. Its creator, Wastebuster CEO Katy Newnham, started the non-profit after seeing the horrors of plastic pollution first hand working as an underwater photographer.

Dr Henderson was able to share her findings from UK projects exploring ideas about plastic waste and to help target the film messages to key issues such as the use of plastic straws and birthday balloons. The project is a good example of how social science insights can help tailor awareness campaigns and messages to different publics and audiences.