Games design
Our expertise
明星八卦 Games Designers are working with artists, engineers and scientists to explore game-based learning. Our insight into how games are produced, played, and are made meaningful is introducing new dimensions of play for designers and players. We focus on developing serious games for groups involved in play across social, cultural and geographical contexts.
Case study: Cultural acceptance
Sociological perspective on cultured meat
Cultured Meat looks at the development of edible artificial meat from a sociological perspective. The player runs a lab to develop commercially viable, culturally accepted cultured meat. The game takes you through the stages of development of the meat from a scientific perspective and real events in the history of cultured meat, adding perspectives related to PR and funding to help players understand the difficulties faced beyond those of pure science.