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Lee, YJ., Holland, R. and Ariyatum, B. (2009) 'Emotional branding for fashion concept stores through experience design'.The 2nd Tsinghua International Design Management Symposium. Beijing, China. [unpublished]

Holland, R., Holt, C. and Ariyatum, B. (2009) 'Corporate identity and corporate branding: a case for integrating design'.The 2nd International UJ Faculty of Management Conference. Johannesburg, South Africa. [unpublished]

Ariyatum, B., Holland, R., Sirisalee, P. and Prommin, D. (2009) ''. The Design Journal, 12 (1). pp. 69 - 93. ISSN: 1460-6925

Ariyatum, B., Holland, R., Sirisalee, P. and Prommin, D. (2009) ''. The Design Journal, 12 (1). pp. 69 - 93. ISSN: 1460-6925

Holland, R., Holt, C., Ariyatum, B. and Melewar, TC. (2008) 'Corporate identity and corporate branding: a case for integrating design'.International Conference of the Academy of Marketing Science (AMS). Vancouver, Canada. [unpublished]

Srisawat, F., Premvalanon, P. and Ariyatum, B. (2007) 'Preliminary investigation on user requirements of motorcycle side mirror'.The NSTDA Annual Conference, 2007. Pathumthani, Thailand. [unpublished]

Ariyatum, B., Sirisalee, P. and Prommin, D. (2007) 'Preliminary investigation on user requirements in the medical device sector in Thailand'.The NSTDA Annual Conference, 2007. Pathumthani, Thailand. [unpublished]

Ariyatum, B., Unnanon, K., Nakngoenthong, J., Phuchamnong, A. and Soparat, J. (2006) 'Rapid moulding using an epoxy resin composite'.Asian Symposium on Materials and Processing (ASMP). Bangkok, Thailand. [unpublished]

Ariyatum, B., Unnanon, K., Nakngoenthong, J., Phuchamnong, A. and Soparat, J. (2006) 'Rapid moulding using the selective Laser Sintering (SLS) technique'.Asian Symposium on Materials and Processing (ASMP). Bangkok, Thailand. [unpublished]

Ariyatum, B. (2006) 'A comparison of net energy gain from ethanol feedstock crops'.The 2nd Energy Technology Network of Thailand (E-NETT). Nakhon Ratchasima, Thailand. [unpublished]

Ariyatum, B. (2006) 'Getting the most value out of new materials: introducing ‘Product Platform’ as a means to optimizing technologies'.The 4th Thailand Materials Science and Technology Conference (MSAT). Pathumthani, Thailand. [unpublished]

Ariyatum, B., Holland, R. and Harrison, DJ. (2006) ''. The Design Journal, 9 (1). pp. 23 - 36. ISSN: 1460-6925

Ariyatum, B., Holland, R., Harrison, D. and Kazi, T. (2005) ''. Journal of the Textile Institute, 96 (4). pp. 199 - 210. ISSN: 0040-5000

Holland, R. and Ariyatum, B. (2005) 'A multi-disciplinary and multi-cultural learning environment for design management master educations'.The EPSRC/AHRB International Workshop on Exploring Complexity in Collaborative Design and Solutions. London, UK. [unpublished]

Holland, R. and Ariyatum, B. (2005) 'Developing a multi-cultural learning environment for design management education'.10th Network of International Business Schools (NIBS) Conference: Multicultural Management in Education. Rennes, France. [unpublished]

Ariyatum, B. and Holland, R. (2005) 'NPD model as a means to improve multidisciplinary collaboration in the smart clothing development projects'.EPSRC/AHRB 2005. International workshop on exploring complexity in collaborative design and solutions. pp. 6.

Ariyatum, B., Holland, R. and Harrison, DK. (2004) 'Benefits and challenges of collaboration in Smart Clothing development'.8th International Design Conference (DESIGN 2004). Dubrovnik, CROATIA. UNIV ZAGREB, FACULTY MECHANICAL ENGINEERING & NAVAL ARCHITECTURE. pp. 697 - 704.

Ariyatum, B. and Holland, R. (2003) 'A strategic approach to New Product Development in smart clothing'.Journal of the Asian Design International Conference. Tsukuba, Japan. [unpublished]