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Summary

Rebecca De Coster is a Lecturer in Innovation in the AMEE group and is Course Director for the new MSc Enterprise Engineering. Her background is twelve years in the telecoms industry in a variety of roles including new product development, sales engineering and consultancy. She holds a BEng (Hons) in Electrical and Electronic Engineering from Birmingham University and an MBA from Kingston University. Whilst at ���ǰ��� she has completed her Higher Education teaching qualification and a PhD on “Innovation Strategies in Mobile Networking Firms – A ���ǰ��� of Enterprise Realignment.” She previously worked for Ovum (a telecoms research and consultancy firm) where she co-authored two reports into the European telecoms market. Since joining ���ǰ��� she has co-authored an article on new technology ventures and presented at three international conferences in this area.

Her research interests are Technology and Innovation Management. This involves identifying the role and content of innovation strategies in enterprise engineering organisations. Emerging technologies for high technology firms are examined from two perspectives: the vendor and the user (the application provider). Innovation strategies for the vendor concern the technological and product innovation needed to address the positioning of the firm in the sector (the industry position), what it is providing to the market (the application provision) and the direction of the firm’s products (the technology development). Innovation strategies for the user concern the utilisation of e&m-business technologies in key business operations. Current research includes:

• The ways in which the use of mobile devices has transformed the practices of enterprise engineering organisations
• The extent to which mobile devices have helped improve the efficiency of enterprise engineering organisations

Rebecca is a Lecturer in Innovation with research interests based on her PhD research into Innovation Strategies for Mobile Networking Firms which comprised a study of Enterprise Realignment. Rebecca joined ���ǰ��� in October 2002 after twelve years in the high technology telecoms sector including product development and business planning roles followed by technical consultancy. At ���ǰ��� she is actively involved leading and teaching business and management modules in the School of Engineering and Design primarily to postgraduate students studying on the programme MSc Engineering Management.