Dr Yousra Asaad
Senior Lecturer in Marketing
Eastern Gateway 104a
- Email: yousra.asaad@brunel.ac.uk
- Tel: +44 (0)1895 266815
- Marketing
Summary
I am a senior lecturer in Marketing at Ã÷ÐÇ°ËØÔ Business School. Prior to joining Ã÷ÐÇ°ËØÔ, I served as a Lecturer in Marketing in other UK universities.
My research has been published in the Journal of the Association for Information Systems, Journal of Business Research, Information Technology and People, Journal of Travel Research, Computers in Human Behavior, European Sport Management Quarterly, Studies in Higher Education Quarterly, Higher Education Quarterly, Journal of Marketing for Higher Education, The Marketing Review, and Marketing Intelligence & Planning.
I have been a guest editor of the Journal of Business Research and the Journal of Macromarketing and has served as ad hoc reviewer for many journals.
I am a member of the at Ã÷ÐÇ°ËØÔ.
Qualifications
- PhD in Marketing Ã÷ÐÇ°ËØÔ University
- MSc in Marketing Oxford Brookes University
Responsibility
Programme Director for MSc in Corporate Brand Management, where I am overseeing the Corporate Brand students' learning experience as well as the programme curriculum development.
Newest selected publications
Muhammad, SS., Dey, B., Bala, H., Alwi, S. and Asaad, Y. (2024) ''. Journal of the Association for Information Systems, 25 (5). pp. 1240 - 1273. ISSN: 1558-3457
Mahmoud, AB., Fuxman, L., Asaad, Y. and Solakis, K. (2024) ''. International Journal of Contemporary Hospitality Management, 0 (ahead of print). pp. 1 - 37. ISSN: 0959-6119
Yen, D., Cohen, G., Wei, L. and Asaad, Y. (2022) ''. British Journal of Healthcare Management, 28 (6). pp. 1 - 3. ISSN: 1358-0574
Syed, M., Dey, B., Alwi, S., Kamal, M. and Asaad, Y. (2022) ''. Information Technology and People, 36 (2). pp. 595 - 625. ISSN: 0959-3845
Yen, D., Cohen, G., Wei, L. and Asaad, Y. (2022) ''. Journal of Business Research, 142. pp. 176 - 187. ISSN: 0148-2963