Manika
danae manika (phd, university of texas at austin) is professor of marketing at brunel business school and acting executive dean of the college of business, arts and social sciences (cbass). previously, danae was deputy dean of cbass and associate head of brunel business school. before joining brunel university london, she was professor of marketing at newcastle university business school, where she led its london campus as academic group head and held the deputy director of research role at newcastle university business school. danae in the past has also held academic positions at queen mary university of london, durham university and the university of texas at austin; and is currently visiting professor at newcastle university and queen mary university of london. prior to her academic career, danae worked as an account planning intern in advertising agencies such as latinworks in austin, tx, and ddb in new york. she obtained a ph.d and a m.a. in advertising from the university of texas at austin, and a b.a. honours in marketing from university of stirling. danae’s recent research has been published in journals such as: journal of service research, journal of business ethics, tourism management, annals of tourism research, psychology and marketing, european journal of marketing, technological forecasting and social change, journal of business research, european management review, and international business review, amongst others. using an interdisciplinary approach, danae’s research focuses on effective message construction for behaviour change within the contexts of health, well-being and the environment. she is involved in various consultancies (e.g., harrow council, royal borough of kensington and chelsea council, recoup, global action plan, texas comprehensive cancer control coalition), and her research has been supported by £414,000+ of funding (e.g., cruk, epsrc/innovate uk, nerc/ncas, red, and arrow/erdf). danae is section editor for the journal of business ethics (section: marketing ethics; ft50 journal), and associate editor (ae) for business and society and the journal of current issues and research in advertising, while in the past she was ae for the journal of marketing management (2017-21). she is also currently on the editorial review boards of:technological forecasting & social change, and journal of marketing management; with guest editor experience across multiple top journals. danae also has experience as: funding reviewer for cancer research uk (2015-19); and track chair for the academy of marketing science world marketing congress conference in 2023, the transformative consumer research conference in 2021, and the european social marketing association conference in 2016. using an interdisciplinary approach, blending the lines between marketing, advertising and psychology her research aims to answer a fundamental marketing research question: how to diminish the knowledge-behaviour gap? particularly, her research focuses on effective message construction for behaviour change. it takes an information processing approach, which identifies, classifies and examines cognitive (e.g., knowledge, confidence, trust, values) and affective (e.g., pride, fear, disgust) factors that influence individuals’/consumers’/employees’ decisions and choices after exposure to campaigns/messages/interventions, and translate knowledge acquisition to behaviour change/formation. her research is theory-based but practically applicable research, and often uses health (e.g., weight control, alcohol consumption, vaccination), well-being and environmental (e.g. energy saving, recycling) social issues as the venue for understanding the knowledge-behaviour gap, with direct implications for persuasive communication and behavioural interventions that motivate health and environmental action. the campaigns/messages/interventions often examined involve digital components (e.g., websites, social media, mobile applications, online tracking tools) and technology adoption behaviours (e.g., adoption and usage of technology-based solutions). other projects with information technology and effective message construction focus include: social media service failure apologies, online petitions, and online political engagement. side projects include innovative research methodologies, female-disparaging adverts, and consumer animosity, amongst others. danae’s recent research has been published in journals such as journal of service research, journal of business ethics, tourism management, annals of tourism research, psychology and marketing, european journal of marketing, technological forecasting and social change, journal of business research, european management review, international business review, information technology and people, studies in higher education, journal of marketing management, computers in human behavior, international journal of advertising, journal of health communication, journal of marketing communications, health marketing quarterly, and multivariate behavioral research, amongst others. she often engages in research projects that require collaborations with other disciplines such as medicine, engineering and geography; and her research has been supported by £364,000+ of funding (e.g., cruk, epsrc/innovate uk, red, and arrow/erdf). she also strongly believes in the interplay and interdependence of academia, government, business and society and hence she is often involved in various consultancies (e.g., harrow council, royal borough of kensington and chelsea council, recoup, global action plan, texas comprehensive cancer control coalition), in line with her research (i.e., effective message construction for behaviour change). danae is section editor for the journal of business ethics (section: marketing ethics; ft50 journal), and associate editor (ae) for business and society and the journal of current issues and research in advertising, while in the past she was ae for the journal of marketing management (2017-21). she is also currently on the editorial review boards of: technological forecasting & social change, and journal of marketing management; with guest editor experience across multiple top journals. danae also has experience as: funding reviewer for cancer research uk (2015-19); and track chair for the academy of marketing science world marketing congress conference in 2023, the transformative consumer research conference in 2021, and the european social marketing association conference in 2016. knowledge-behaviour gap effective message construction for behaviour change information processing & persuasive communication health communication (employee) pro-environmental behaviour technology adoption for behaviour change consumer psychology social marketing advertising
![Professor Danae Manika]()
Professor Danae Manika
Danae Manika (PhD, University of Texas at Austin) is Professor of Marketing at 明星八卦 Business School and Acting Executive Dean of the College of Business, Arts and Social Sciences (CBASS). Previously, Danae was Deputy Dean of CBASS and Associate Head of 明星八卦 Business School. Before joining 明星八卦, she was Professor of Marketing at Newcastle University Business School, where she led its London Campus as Academic Group Head and held the Deputy Director of Research role at Newcastle University Business School. Danae in the past has also held academic positions at Queen Mary University of London, Durham University and the University of Texas at Austin; and is currently Visiting Professor at Newcastle University and Queen Mary University of London. Prior to her academic career, Danae worked as an Account Planning Intern in advertising agencies such as Latinworks in Austin, TX, and DDB in New York. She obtained a Ph.D and a M.A. in Advertising from the University of Texas at Austin, and a B.A. Honours in Marketing from University of Stirling. Danae’s recent research has been published in journals such as: Journal of Service Research, Journal of Business Ethics, Tourism Management, Annals of Tourism Research, Psychology and Marketing, European Journal of Marketing, Technological Forecasting and Social Change, Journal of Business Research, European Management Review, and International Business Review, amongst others. Using an interdisciplinary approach, Danae’s research focuses on effective message construction for behaviour change within the contexts of health, well-being and the environment. She is involved in various consultancies (e.g., Harrow Council, Royal Borough of Kensington and Chelsea Council, RECOUP, Global Action Plan, Texas Comprehensive Cancer Control Coalition), and her research has been supported by £414,000+ of funding (e.g., CRUK, EPSRC/Innovate UK, NERC/NCAS, RED, and Arrow/ERDF). Danae is Section Editor for the Journal of Business Ethics (section: Marketing Ethics; FT50 journal), and Associate Editor (AE) for Business and Society and the Journal of Current Issues and Research in Advertising, while in the past she was AE for the Journal of Marketing Management (2017-21). She is also currently on the Editorial Review Boards of:Technological Forecasting & Social Change, and Journal of Marketing Management; with guest editor experience across multiple top journals. Danae also has experience as: funding reviewer for Cancer Research UK (2015-19); and track chair for the Academy of Marketing Science World Marketing Congress Conference in 2023, the Transformative Consumer Research Conference in 2021, and the European Social Marketing Association Conference in 2016. Using an interdisciplinary approach, blending the lines between marketing, advertising and psychology her research aims to answer a fundamental marketing research question: How to diminish the knowledge-behaviour gap? Particularly, her research focuses on effective message construction for behaviour change. It takes an information processing approach, which identifies, classifies and examines cognitive (e.g., knowledge, confidence, trust, values) and affective (e.g., pride, fear, disgust) factors that influence individuals’/consumers’/employees’ decisions and choices after exposure to campaigns/messages/interventions, and translate knowledge acquisition to behaviour change/formation. Her research is theory-based but practically applicable research, and often uses health (e.g., weight control, alcohol consumption, vaccination), well-being and environmental (e.g. energy saving, recycling) social issues as the venue for understanding the knowledge-behaviour gap, with direct implications for persuasive communication and behavioural interventions that motivate health and environmental action. The campaigns/messages/interventions often examined involve digital components (e.g., websites, social media, mobile applications, online tracking tools) and technology adoption behaviours (e.g., adoption and usage of technology-based solutions). Other projects with information technology and effective message construction focus include: social media service failure apologies, online petitions, and online political engagement. Side projects include innovative research methodologies, female-disparaging adverts, and consumer animosity, amongst others. Danae’s recent research has been published in journals such as Journal of Service Research, Journal of Business Ethics, Tourism Management, Annals of Tourism Research, Psychology and Marketing, European Journal of Marketing, Technological Forecasting and Social Change, Journal of Business Research, European Management Review, International Business Review, Information Technology and People, Studies in Higher Education, Journal of Marketing Management, Computers in Human Behavior, International Journal of Advertising, Journal of Health Communication, Journal of Marketing Communications, Health Marketing Quarterly, and Multivariate Behavioral Research, amongst others. She often engages in research projects that require collaborations with other disciplines such as medicine, engineering and geography; and her research has been supported by £364,000+ of funding (e.g., CRUK, EPSRC/Innovate UK, RED, and Arrow/ERDF). She also strongly believes in the interplay and interdependence of academia, government, business and society and hence she is often involved in various consultancies (e.g., Harrow Council, Royal Borough of Kensington and Chelsea Council, RECOUP, Global Action Plan, Texas Comprehensive Cancer Control Coalition), in line with her research (i.e., effective message construction for behaviour change). Danae is Section Editor for the Journal of Business Ethics (section: Marketing Ethics; FT50 journal), and Associate Editor (AE) for Business and Society and the Journal of Current Issues and Research in Advertising, while in the past she was AE for the Journal of Marketing Management (2017-21). She is also currently on the Editorial Review Boards of: Technological Forecasting & Social Change, and Journal of Marketing Management; with guest editor experience across multiple top journals. Danae also has experience as: funding reviewer for Cancer Research UK (2015-19); and track chair for the Academy of Marketing Science World Marketing Congress Conference in 2023, the Transformative Consumer Research Conference in 2021, and the European Social Marketing Association Conference in 2016. Knowledge-Behaviour Gap Effective Message Construction for Behaviour Change Information Processing & Persuasive Communication Health Communication (Employee) Pro-environmental Behaviour Technology Adoption for Behaviour Change Consumer Psychology Social Marketing Advertising