Professor John Balmer
Honorary Professor - BBS
- Email: john.balmer@brunel.ac.uk
Membership and affiliation
He serves as Chairman of the Board of Senior Consultant Editors of the Journal of Brand Management and sits on the senior advisory board of the Journal of Product & Brand Management.
Since the early 1990s, Professor Balmer has an unrivalled provenance as a guest editor/joint guest editor of over 25 special editions/symposia of academic journals focusing on corporate branding, identity, corporate marketing and corporate heritage themes etc. for the British Journal of Management, Journal of Business Ethics, California Management Review, European Journal of Marketing, Journal of Business Research, Journal of Business Ethics, Industrial Marketing Marketing, International Studies of Management and Organizations, Journal of Brand Management, Journal of Product and Brand Management etc.
He also has the distinction of guest editing the first-ever special editions on corporate brands, corporate identity, corporate marketing and corporate heritage. Arguably, these special editions have greatly facilitated the establishment of a distinct canon in the corporate brand, corporate identity, corporate marketing and, more recently, corporate heritage domains.
He is the Founder, Chairman, and Conference organiser of the International Corporate Identity Group (ICIG). With an international reach, the ICIG's aim is to advance awareness, scholarship and the dissemination of best practice in the corporate identity, corporate brand and corporate marketing territories. Established in 1994, an ICIG symposium has been held in most years at prominent seats of learning since then within the UK but also in Denmark, Malaysia, South Africa, Slovenia, Spain, Switzerland etc. The 22nd Symposium (2022) - it is anticipated - is being organised in association with the University of Rome (Tor Vergata).
Additionally, he is also the Founder, Chairman and Conference Organiser of the International Symposium on Corporate Heritage, History and Nostalgia (which has analogous aims to the ICIG) and has organised/co-organised an annual symposium which has been held in Finland, France, Sweden as well as the UK and is the first symposium of its kind internationally.
In addition, he is on the editorial boards of The European Journal of Marketing, Journal of General Management, Corporate Reputation Review and Corporate Communications: An International Journal and, formally, Journal of Marketing Management.
He has served as a reviewer for The British Academy and research proposals of various overseas grant-awarding academic bodies.