Professor John Balmer
Honorary Professor - BBS
- Email: john.balmer@brunel.ac.uk
Research area(s)
Sometimes regarded as the "Father" of the corporate brand concept (1995), he also pioneered corporate marketing, corporate heritage brand/identity, total corporate communications, monarchical marketing, ethical corporate identity, corporate marketing notions and, penned the first academic articles in these aforementioned areas. Also co-conceived the corporate heritage brand/corporate brand with heritage notions and was the originator of the corporate heritage identity and corporate brand orientation notions.
Research group(s)
Research Interests
- Corporate Marketing
- Corporate Identity and Corporate Brand Management
- Corporate Heritage Brands
Research grants and projects
Project details
Professor Balmer has long-standing research collaborations with Professor Stephen A Greyser (Harvard Business School); Professor Klement Podnar (University of Ljubliana, Slovenia); Professor Laura Illia (University of Fribourg; Professor Edmund R. Gray (Loyola University, Los Angeles).
Research links
Co-author network
- Dr Weifeng Chen
- Prof Dorothy Yen
- Dr Pantea Foroudi
- Dr Yousra Asaad
- Dr Geraldine Cohen
- Visualise network
Similar research interests
- Dr Jessica Chelekis
- Dr Geraldine Cohen
- Dr Meng-Shan Sharon Wu
- Dr Victoria Barnes
- Dr Vassilis Charitsis
Research group(s)
- CREAM