Dr Pantea Foroudi
Reader in Marketing
Eastern Gateway 104g
- Email: pantea.foroudi@brunel.ac.uk
- Tel: +44 (0)1895 267929
- Marketing
Ruiz-Alba, JL., Abou-Foul, M., Nazarian, A. and Foroudi, P. (2022) ''. Information Technology and People, 35 (7). pp. 2470 - 2499. ISSN: 0959-3845
Jerez Jerez, MJ., Foroudi, P. and Melewar, TC. (2022) ''. Journal of Quality Assurance in Hospitality and Tourism, 0 (ahead-of-print). pp. 1 - 26. ISSN: 1528-008X
Foroudi, P., Palazzo, M. and Sabina, K. (2022) ''. Corporate Reputation Review, 26 (4). pp. 264 - 278. ISSN: 1363-3589
Foroudi, P. (2022) ''. Corporate Reputation Review, 26 (3). pp. 203 - 222. ISSN: 1363-3589
Rajabi, AA., Mirmehdi, SM., Foroudi, P. and Azimi, E. (2022) ''. Iranian Journal of Information Processing and Management, 2022 (special issue). pp. 105 - 145. ISSN: 2251-8223
Colmekcioglu, N., Marvi, R., Foroudi, P. and Okumus, F. (2022) ''. Journal of Business Research, 153. pp. 235 - 250. ISSN: 0148-2963
Akarsu, TN., Marvi, R. and Foroudi, P. (2022) ''. International Journal of Contemporary Hospitality Management, 35 (1). pp. 186 - 217. ISSN: 0959-6119
Fakhreddin, F. and Foroudi, P. (2022) ''. Cogent Business and Management, 9 (1). pp. 1 - 22. ISSN: 2331-1975
Foroudi, P., Marvi, R., Cuomo, MT., Bagozzi, R., Dennis, C. and Jannelli, R. (2022) ''. British Journal of Management, 34 (3). pp. 1157 - 1183. ISSN: 1045-3172
Foroudi, P., Marvi, R. and Colmekcioglu, N. (2022) ''. International Journal of Contemporary Hospitality Management, 34 (12). pp. 4355 - 4388. ISSN: 0959-6119
Akbari, M., Foroudi, P., Zaman Fashami, R., Mahavarpour, N. and Khodayari, M. (2022) ''. Journal of Business Research, 149. pp. 663 - 689. ISSN: 0148-2963
Zha, D., Foroudi, P., Melewar, TC. and Jin, Z. (2022) ''. Qualitative Market Research, 25 (2). pp. 1 - 28. ISSN: 1352-2752
Akbari, M., Foroudi, P., Shahmoradi, M., Padash, H., Parizi, ZS., Khosravani, A., et al. (2022) ''. Sustainability (Switzerland), 14 (6). pp. 3634 - 3634.
Khaneja, S., Hussain, S., Melewar, TC. and Foroudi, P. (2022) ''. Qualitative Market Research, 25 (2). pp. 161 - 180. ISSN: 1352-2752
Chatterjee, S., Chaudhuri, R., Vrontis, D. and Foroudi, P. (2022) ''. Journal of Business-to-Business Marketing, 29 (1). pp. 69 - 85. ISSN: 1051-712X
Sagha, MA., Seyyedamiri, N., Foroudi, P. and Akbari, M. (2022) ''. Sustainability (Switzerland), 14 (4). pp. 2334 - 2334.
Yousef, W., Foroudi, P., Hussain, S., Yousef, N., Melewar, TC. and Dennis, C. (2022) ''. Corporate Reputation Review, 25 (1). pp. 1 - 18. ISSN: 1363-3589
Alqayed, Y., Foroudi, P., Kooli, K., Foroudi, MM. and Dennis, C. (2022) ''. International Journal of Hospitality Management, 102. pp. 1 - 19. ISSN: 0278-4319
Rezaei, H., Akbari, M., Karimi, A. and Foroudi, P. (2022) ''. European Journal of International Management, 1 (1 (accepted, in press)). ISSN: 1751-6757
Fakhreddin, F. and Foroudi, P. (2021) ''. Journal of Promotion Management, 28 (6). pp. 795 - 825. ISSN: 1049-6491
Akbari, M., Foroudi, P., Khodayari, M., Zaman Fashami, R., Shahabaldini Parizi, Z. and Shahriari, E. (2021) ''. Journal of Business Research, 140. pp. 604 - 625. ISSN: 0148-2963
Nazarian, A., Zaeri, E., Foroudi, P., Afrouzi, AR. and Atkinson, P. (2021) ''. International Journal of Contemporary Hospitality Management, 34 (1). pp. 430 - 455. ISSN: 0959-6119
Foroudi, P., Foroudi, MM., Palazzo, M. and Nguyen, B. (2021) ''. International Journal of Contemporary Hospitality Management, 34 (1). pp. 78 - 112. ISSN: 0959-6119
Nazarian, A., Velayati, R., Foroudi, P., Edirisinghe, D. and Atkinson, P. (2021) ''. International Journal of Contemporary Hospitality Management, 33 (12). pp. 4418 - 4438. ISSN: 0959-6119
Foroudi, P. (2021) 'The Emergence, Development, and Changing Uses of Corporate Brand Design, 1760 to Date', in Foroudi, MM. and Foroudi, P. (eds.) Corporate Brand Design: Developing and Managing Brand Identity. Abingdon-on-Thames : Routledge. pp. 7 - 14. ISBN 10: 1-003-05415-3. ISBN 13: 978-0-367-51499-0.
Foroudi, MM., Balmer, JMT. and Foroudi, P. (2021) 'Corporate Architecture Design, Corporate Identity, and Identification', in Foroudi, MM. and Foroudi, P. (eds.) Corporate Brand Design: Developing and Managing Brand Identity. London : Rioutledge. pp. 124 - 141. ISBN 10: 1-003-05415-3. ISBN 13: 978-0-367-51499-0.
Foroudi, P. (2021) 'Introduction', in Foroudi, MM. and Foroudi, P. (eds.) Corporate Brand Design: Developing and Managing Brand Identity. Abingdon-on-Thames : Routledge. pp. 1 - 4. ISBN 10: 1-003-05415-3. ISBN 13: 978-0-367-51499-0.
Foroudi, MM. and Foroudi, P. (2021) 'Corporate Brand Design: Developing and Managing Brand Identity'. Abingdon-on-Thames: Routledge. ISSN 10: 1-003-05415-3 ISSN 13: 978-0-367-51499-0
Jerez Jerez, MJ., Melewar, TC. and Foroudi, P. (2021) ''. Journal of Hospitality and Tourism Research, 47 (7). pp. 1215 - 1243. ISSN: 1096-3480
Lari, HA., Foroudi, P. and Imani, S. (2021) 'Behavioural intentions in the UK fashion industry: The impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark', inBuilding Corporate Identity, Image and Reputation in the Digital Era. pp. 307 - 346.
Melewar, TC., Dennis, C. and Foroudi, P. (2021) 'Introduction: Building corporate identity, image and reputation in the digital era', in Melewar, TC., Dennis, C. and Foroudi, P. (eds.) Building Corporate Identity, Image and Reputation in the Digital Era. Abigdon-on-Tahems : Routledge. pp. 3 - 8. ISBN 10: 1-003-08057-X. ISBN 13: 978-0-367-53124-9.
Melewar, TC., Dennis, C. and Foroudi, P. (2021) 'Building Corporate Identity, Image and Reputation in the Digital Era'. Routledge.
Zha, D., Foroudi, P., Jin, Z. and Melewar, TC. (2021) 'Conceptualising sensory brand experience: Using review of knowledge fields to identify potential future research direction', in Melewar, TC., Charles, D. and Foroudi, P. (eds.) Building Corporate Identity, Image and Reputation in the Digital Era. London : Routledge. pp. 140 - 168. ISBN 10: 1000382214. ISBN 13: 978-1-000-38221-1.
Zha, D., Marvi, R., Foroudi, P., Dennis, C., Ueno, A., Jin, Z. and et al. (2021) 'An assessment of customer experience concept: Looking back to move forward', in Melewar, TC., Dennis, C. and Foroudi, P. (eds.) Building Corporate Identity, Image and Reputation in the Digital Era. London : Routledge. pp. 260 - 288. ISBN 10: 1-000-38221-4. ISBN 13: 978-1-000-38221-1.
Alqayed, Y., Foroudi, P., Dennis, C., Foroudi, MM. and Kooli, K. (2021) 'Value co-creation behaviour: Antecedents and consequences', inBuilding Corporate Identity, Image and Reputation in the Digital Era. pp. 218 - 259.
Foroudi, MM., Foroudi, P. and Jin, Z. (2021) 'Reputation: Confguring the symmetrical and asymmetrical paths to architecture in a retail setting', inBuilding Corporate Identity, Image and Reputation in the Digital Era. pp. 113 - 139.
Foroudi, P., Foroudi, MM., Hafeez, K. and Izadi, J. (2021) 'Managing marketing competencies: A framework for understanding antecedents of marketing capability and its relation to the company's core competencies', inBuilding Corporate Identity, Image and Reputation in the Digital Era. pp. 75 - 112.
Jerez-Jerez, MJ., Melewar, TC. and Foroudi, P. (2021) 'Employee occupational identity', inBuilding Corporate Identity, Image and Reputation in the Digital Era. pp. 289 - 306.
Tourky, M., Foroudi, P. and Al-Zadjali, FH. (2021) 'Building and sustaining personal brand: Examining the effectiveness of personal branding in the context of education', inBuilding Corporate Identity, Image and Reputation in the Digital Era. pp. 467 - 486.
Achi, A., Adeola, O. and Achi, CF. (2021) 'Corporate multi-channel branding: Platforms for #CorporateBranding', in Melewar, TC., Dennis, C. and Foroudi, P. (eds.) Building Corporate Identity, Image and Reputation in the Digital Era. London : Routledge. pp. 205 - 217. ISBN 10: 1-003-08057-X. ISBN 13: 978-0-367-53123-2.
Foroudi, P., Marvi, R., Izadi, J., Foroudi, MM. and Pirzadeh, P. (2021) 'Take a new turn: Relationships between corporate identity management and corporate reputation in a hospitality context', inBuilding Corporate Identity, Image and Reputation in the Digital Era. Abingdon-on-Thames : Routledge. pp. 365 - 400. ISBN 10: 1-003-08057-X. ISBN 13: 978-0-367-53123-2.
Foroudi, MM., Foroudi, P. and Balmer, JMT. (2021) 'Corporate identity: Defnition and components', in Melewar, TC., Dennis, C. and Foroudi, P. (eds.) Building Corporate Identity, Image and Reputation in the Digital Era. London : Routledge. pp. 11 - 74. ISBN 10: 1-003-08057-X. ISBN 13: 978-0-367-53123-2.
Shafiee, MM., Foroudi, P. and Tabaeeian, RAT. (2021) ''. International Journal of Tourism Cities, 7 (3). pp. 799 - 817. ISSN: 2056-5607
Nazarian, A., Atkinson, P., Foroudi, P., Velayati, R., Edirisinghe, D. and Hosseini Tabaghdehi, A. (2021) ''. International Journal of Culture, Tourism and Hospitality Research, 16 (1). pp. 35 - 54. ISSN: 1750-6182
Foroudi, P., Palazzo, M. and Stone, M. (2021) 'Mixed-methods research: Why and how to use it', inThe Routledge Companion to Marketing Research. pp. 73 - 106.
Foroudi, P., Gupta, S., Patel, P., Batsakis, G., Vaatanen, J. and Czinkota, M. (2021) ''. International Business Review, 32 (2). pp. 1 - 14. ISSN: 0969-5931
Zha, D., Foroudi, P., Jin, Z. and Melewar, TC. (2021) ''. International Journal of Management Reviews, 24 (1). pp. 130 - 167. ISSN: 1460-8545
Karimi, A., Rezaei, H., Akbari, M. and Foroudi, P. (2021) ''. Journal of Global Entrepreneurship Research, 11 (1). pp. 399 - 419. ISSN: 2228-7566
Jerez-Jerez, MJ., Melewar, TC. and Foroudi, P. (2021) ''. Journal of Hospitality and Tourism Management, 47. pp. 22 - 34. ISSN: 1447-6770
Nazarian, A., Atkinson, P., Foroudi, P. and Soares, A. (2021) ''. Journal of General Management, 46 (3). pp. 229 - 245. ISSN: 0306-3070
Andriotis, K., Foroudi, P. and Marvi, R. (2021) ''. Qualitative Market Research, 24 (2). pp. 240 - 259. ISSN: 1352-2752