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dr marios samdanis is a senior lecturer in strategy, entrepreneurship and international management. prior to joining brunel, he was a lecturer in digital creativity and new media management at birkbeck college, university of london, and a lecturer in art business at sotheby’s institute of art, london. he has a phd in management from kent business school, university of kent, and a master degree in innovation management and technology policy from birkbeck college. his research has been published in journals such as international journal of management reviews, international business review, journal of business research, european management review, information and organization and international journal of human-computer studies. he is active reviewer for a wide range of journals in the areas of innovation and entrepreneurship. dr samdanis’s research interests focus on innovation and entrepreneurship in the creative industries, and in particular in contemporary visual arts, architecture and design drawing mainly on organisational theory. he is also interested in studying leadership, creativity and diversity in the domains of technology and culture. innovation in art, design and technology leadership and diversity management new institutionalism and sociomateriality technology, cultural and social entrepreneurship mg5621 creativity, entrepreneurship and innovation (module leader) mg2607 creativity, innovation and leadership (module leader) consultation and feedback sessions: wednesdays and fridays 1-2pm

i am a researcher and educator in the field of (social) entrepreneurship. my overall research interest is in social entrepreneurship, social entrepreneurship education, hybrid organizations, and human capital. further research interest is in understanding the intersectionality of gender, refugees, and (social) entrepreneurship, and their impact on sustainable development. in 2019, i completed my phd in management from politecnico di milano in italy. from 2019-2020, i worked as a postdoctoral researcher on a research project funded by the british academy and based at the university of birmingham in collaboration with al-balqa applied university in jordan. during my postdoc, i have undertaken an impactful research in jordan which allowed me to expand on my knowledge and research experience in specific societal challenges such as forced migration and gender inequality. it also exposed me to novel research methodologies such as virtual reality and art. i have an extensive experience in jordan, the uae and italy of teaching specialist and executive social innovation and (social) entrepreneurship courses that have included a focus on societal and sustainable challenges. social entrepreneurship social entrepreneurship education refugee entrepreneurship gender entrepreneurship hybrid organizations term 1: mg3614 contemporary issues of entrepreneurship mg3009 entrepreneurship and small business ventures term 1 + 2: mg5644 dissertation for msc management students (module leader) term 2: mg2606 business growth and sustainability (module leader) mg3607 corporate entrepreneurship and innovation office hours, please use the following link to book an appointment book time with farah al taji (staff): office hours 14:00 - 15:00 monday 10:00 - 11:00 thursday

dr jessica chelekis is the mba director and senior lecturer in sustainability and global value chains. she is also a member of the marketing and corporate brand management research group. jessica is an expert in marketing and consumer research, with a focus on how socio-cultural forces shape consumption patterns and values in modern societies.she is particularly interested in critical consumption studies – how and why consumers use ethical and political beliefs to guide their consumption choices. past research projects include an ethnographic study of direct sales and household economies in the lower brazilian amazon, an analysis of culture and regional scales in consumer research, and how industries can develop virtuous auras. jessica is currently conducting a qualitative study on sleep routines, sleep-related consumption, and consumer selfhood in the uk. my areas of interest include: consumer culture; anthropological perspectives on markets and marketing; gender; global market peripheries; sustainability and critical consumption. i have recently concluded a research project on industry branding and media discourses. my current projects include a study of systemic sleep problems and sleep-related consumption activities, and the role and meaning of pubs for uk consumers in the era of covid. research group: marketing and corporate brand management (mcbm) for the 2023/24 academic year i am teaching consumer behaviour (mg25610) in term 2, and leading the mba business project module (mb5537) in terms 1 and 2.

gareth is associate head of the department of social and political sciences. he worked at birkbeck, the lse, and swansea university before joining brunel university in 2005. his most recent books are the edited collections revolutionary rehearsals in the neoliberal age (haymarket 2021) and exploring the thought of karl polanyi (agenda 2019). in 2016 he published karl polanyi: a life on the left (columbia up) and reconstructing karl polanyi: excavation and critique (pluto), and karl polanyi: the hungarian writings (manchester up), and a critical appraisal of ‘green growth’ strategies (zed books), and the politics of east european area studies (co-edited; routledge). his earlier books were on karl polanyi (polity, 2010), the political economy of eastern europe (pluto), migrant labour in the european union (berg), and a trilogy on east germany: its economic history, protest movements, and 1989 revolution (peter lang, routledge, and manchester up). he tweets at gareth_dale his articles are accessible either on this page or, at greater range, here and here. some talks are here. his work has appeared in arabic, bengali, catalan, chinese, croatian, danish, dutch, french, german, greek, hungarian, japanese, korean, farsi, hindi, indonesian, kazakh, polish, portuguese, romanian, russian, spanish, turkish, and ukrainian. gareth has supervised doctoral dissertations on topics including the petrodollar system, the decarbonisation agenda, environmental political theory, karl polanyi, the political economy of hungary, european communism, the new institutional economic history, the geopolitics of the arctic, and the eu's management of the greek crisis. he has examined doctoral dissertations on topics including the ideology of economic growth, the life and work of karl polanyi, social democracy, migration and class conflict in post-communist europe, australia’s military interventions, and the ‘thought-practices’ of plaid cymru. qualifications: ba (combined studies) university of manchester phd (government) university of manchester gareth’s current research focuses on the growth paradigm, and the political economy of the environment, particularly technology fetishism and climate change. his previous interests include the life and work of karl polanyi, otto neurath, the history of east germany, the political economy of eastern europe, social movement theory, and international migration. environment / climate change karl polanyi central & eastern europe social movements undergraduate programmes module convenor climate politics (yr 2) making the social (yr 2, yr 3) empire, imperialism, hegemony (yr 3) postgraduate programmes module convenor international political economy administration associate head of department

i am a senior lecturer in strategy and entrepreneurship at brunel business school that i joined in february 2023. previously, i held academic positions at the open university, uwe bristol business school, the university of bremen (germany), and whu – otto beisheim school of management (germany). i passed a phd in management and a post-doctoral lecture qualification (“habilitation”) at freie universität berlin (germany). my interests in research and teaching are at the intersection of strategy and entrepreneurship, including corporate restructuring, interorganisational relationships, family business governance, innovation in smes, and entrepreneurship education. i am a visiting research fellow at the german maritime museum – leibniz institute for maritime history in bremerhaven (germany). this fellowship allows me to explore the blue economy from a multidisciplinary perspective. my research interests are at the intersection of strategy and entrepreneurship. specifically, i study organisational development and change (for example, divestiture and organisational restructuring), the governance of interorganisational relationships (for example, alliances, franchising and licensing), family business and family office, entrepreneurship and small business management, and entrepreneurship education. more recently, i have begun to explore the blue economy concept and its potential for global strategy research. i am a co-leader of the blue economy research lab within the cbass centre for entrepreneurship and sustainability ( in my research, i apply various quantitative and qualitative methods as well as primary and secondary data sources. i am a member of the bam peer review college. organisational development and change interorganisational collaboration entrepreneurship and small business management family business governance entrepreneurship and management education mg3047 strategic management (undergraduate) mb5526 managing for the future (mba) mg5596 strategic management (postgraduate) office hours: monday, 14.30-15.30, and thursday, 11.30-12.30 students can book appointments with me: book time with carolin decker-lange (staff)

nan is specialised in entrepreneurship training development using the experiential design learning and team coaching approach. she coaches young aspiring entrepreneurs in their venture creation process in several uk, european and asian universities. her research on family businesses, entrepreneurial role identities, entrepreneurial learning and entrepreneurship education were presented at leading business and management academic conferences worldwide and published in the top academic journal and books in the field of entrepreneurship studies. she works closely with industrial partners, accelerators, and academics to bring authentic, interactive, and collaborative learning experience to improve knowledge transfer between universities and businesses. she currently leads the development of uk government funded build back better programmes. jiang, n., rawal, a., and vieth, s., (2022), entrepreneurial learning: how entrepreneurs recognise opportunity to change businesses in response to a discontinuous event, british academy of management, manchester 2022 jiang, n., (2021), exploring a hybrid approach of team academy model in the conventional entrepreneurship master programme. in the book series of business unusual: the team academy approach to entrepreneurial learning, routledge xian, h., jiang, n., & mcadam, m. (2020), negotiating the female successor–leader role within family business succession in china. international small business journal. link: crabb, l. a. h., jiang, n. j., & yakavenka, h. (2023). collaborative online international learning to enhance employability skills at tne institutions: a case from a london-based university. in handbook of research on developments and future trends in transnational higher education (pp. 212-230). igi global. xian, h.p. and jiang, n. (2020), chapter on women involvement in chinese entrepreneurship and family businesses, mcadam, m., and cunningham, j.a. (eds) women and global entrepreneurship: contextualising everyday experience, routledge jiang, n., (2019), role identity conflict in family business succession in mainland china, international research meeting in business and management, nice 2019 jiang, n., rieple, a. and chang, j. (2018) are second generation family business owners in mainland china entrepreneurial?, babson entrepreneurship research conference, ireland 2018 jiang, n. (2015) constructing identities of second- generation business family members in mainland china, european academy of management conference, paris 2015 jiang, n. (2014) creating the typology of new generation chinese entrepreneurs. developing paper workshop, academy of management, vancouver 2014 jiang, n. (2013) applying the practice-orientated approach to enhance the learning experience in the entrepreneurship education. teaching and learning conference, university of westminster, uk 2013 jiang, n. (2010) exploring the role of human capital and social capital in the breakout strategy: cases of chinese firms in the united kingdom. institution for small business enterprise conference, london 2010 family businesses entrepreneurial role identities entrepreneurial learning entrepreneurship education mba entrepreneurship sessions mg 3607 corporate entrepreneurship and innovation feedback and consultation hours: tuesday 10:00-11:00 and 15:30-16:30

i am a researcher and educator in the field of enterprise and entrepreneurship. my overall research interests are in the areas of family owned and managed businesses, succession and leadership development, and women in entrepreneurship. further research interests are in understanding the intersectionality of gender and succession in family firms, sexual harrassment in the corporate world, and immigrant founded businesses. after completing my phd in management from aston university, birmingham, uk in 2022, i joined brunel business school as a lecturer in enterprise and entrepreneurship in 2021. principally a qualitative researcher, i harness the power and richness of stories and emotions to enhance my research. i have undertaken research on relationships around successors in small and family owned businesses and the impact of these relationships on the longevity and prosperity of the firms across generations of leadership. my extensive international corporate experience at cxo levels across asia, europe, and the u.s.a, informs my teaching and my research deeply. i welcome inquiries from potential phd students in areas matching with my research interests. office hours: tuesday 15:00-16:00, thursday 10:00-11:00 sexual harrassment in the corporate world, immigrant founded businesses family businesses, small businesses, leadership development of successors in family businesses, women successors in family businesses

joyce has previously worked at the royal holloway, university of london, brunel university of london and university of southampton. prior to becoming an academic, she worked for companies in the procurement and manufacturing industry as senior exercutive for over 10 years where she has gained a wealth of experience in sales and marketing, operation, human resources and product development, especially in the automotive and retail sector. strategic decision making management and product innovation knowledge management and capability development business ecosystem and network management mg3614 contemporary issues of entrepreneurship feedback and consultation hours: monday 11:00-12:00 and wednesday 11:00-12:00 (booking)

danae manika (phd, university of texas at austin) is professor of marketing at brunel business school and acting executive dean of the college of business, arts and social sciences (cbass). previously, danae was deputy dean of cbass and associate head of brunel business school. before joining brunel university london, she was professor of marketing at newcastle university business school, where she led its london campus as academic group head and held the deputy director of research role at newcastle university business school. danae in the past has also held academic positions at queen mary university of london, durham university and the university of texas at austin; and is currently visiting professor at newcastle university and queen mary university of london. prior to her academic career, danae worked as an account planning intern in advertising agencies such as latinworks in austin, tx, and ddb in new york. she obtained a ph.d and a m.a. in advertising from the university of texas at austin, and a b.a. honours in marketing from university of stirling. danae’s recent research has been published in journals such as: journal of service research, journal of business ethics, tourism management, annals of tourism research, psychology and marketing, european journal of marketing, technological forecasting and social change, journal of business research, european management review, and international business review, amongst others. using an interdisciplinary approach, danae’s research focuses on effective message construction for behaviour change within the contexts of health, well-being and the environment. she is involved in various consultancies (e.g., harrow council, royal borough of kensington and chelsea council, recoup, global action plan, texas comprehensive cancer control coalition), and her research has been supported by £414,000+ of funding (e.g., cruk, epsrc/innovate uk, nerc/ncas, red, and arrow/erdf). danae is section editor for the journal of business ethics (section: marketing ethics; ft50 journal), and associate editor (ae) for business and society and the journal of current issues and research in advertising, while in the past she was ae for the journal of marketing management (2017-21). she is also currently on the editorial review boards of:technological forecasting & social change, and journal of marketing management; with guest editor experience across multiple top journals. danae also has experience as: funding reviewer for cancer research uk (2015-19); and track chair for the academy of marketing science world marketing congress conference in 2023, the transformative consumer research conference in 2021, and the european social marketing association conference in 2016. using an interdisciplinary approach, blending the lines between marketing, advertising and psychology her research aims to answer a fundamental marketing research question: how to diminish the knowledge-behaviour gap? particularly, her research focuses on effective message construction for behaviour change. it takes an information processing approach, which identifies, classifies and examines cognitive (e.g., knowledge, confidence, trust, values) and affective (e.g., pride, fear, disgust) factors that influence individuals’/consumers’/employees’ decisions and choices after exposure to campaigns/messages/interventions, and translate knowledge acquisition to behaviour change/formation. her research is theory-based but practically applicable research, and often uses health (e.g., weight control, alcohol consumption, vaccination), well-being and environmental (e.g. energy saving, recycling) social issues as the venue for understanding the knowledge-behaviour gap, with direct implications for persuasive communication and behavioural interventions that motivate health and environmental action. the campaigns/messages/interventions often examined involve digital components (e.g., websites, social media, mobile applications, online tracking tools) and technology adoption behaviours (e.g., adoption and usage of technology-based solutions). other projects with information technology and effective message construction focus include: social media service failure apologies, online petitions, and online political engagement. side projects include innovative research methodologies, female-disparaging adverts, and consumer animosity, amongst others. danae’s recent research has been published in journals such as journal of service research, journal of business ethics, tourism management, annals of tourism research, psychology and marketing, european journal of marketing, technological forecasting and social change, journal of business research, european management review, international business review, information technology and people, studies in higher education, journal of marketing management, computers in human behavior, international journal of advertising, journal of health communication, journal of marketing communications, health marketing quarterly, and multivariate behavioral research, amongst others. she often engages in research projects that require collaborations with other disciplines such as medicine, engineering and geography; and her research has been supported by £364,000+ of funding (e.g., cruk, epsrc/innovate uk, red, and arrow/erdf). she also strongly believes in the interplay and interdependence of academia, government, business and society and hence she is often involved in various consultancies (e.g., harrow council, royal borough of kensington and chelsea council, recoup, global action plan, texas comprehensive cancer control coalition), in line with her research (i.e., effective message construction for behaviour change). danae is section editor for the journal of business ethics (section: marketing ethics; ft50 journal), and associate editor (ae) for business and society and the journal of current issues and research in advertising, while in the past she was ae for the journal of marketing management (2017-21). she is also currently on the editorial review boards of: technological forecasting & social change, and journal of marketing management; with guest editor experience across multiple top journals. danae also has experience as: funding reviewer for cancer research uk (2015-19); and track chair for the academy of marketing science world marketing congress conference in 2023, the transformative consumer research conference in 2021, and the european social marketing association conference in 2016. knowledge-behaviour gap effective message construction for behaviour change information processing & persuasive communication health communication (employee) pro-environmental behaviour technology adoption for behaviour change consumer psychology social marketing advertising

monomita nandy is a professor in accounting and finance in brunel business school (bbs). prof nandy is the vice dean international of the college of business, arts and social sciences (cbass). she has completed her two phds from the university of calcutta, india, and the university of rome torvergata, italy. prior to joining brunel university, she has held academic and research positions at lally business school, new york, radboud university, holland, surrey university, uk and leading institutes in india. she is very popular among students and got student -led best teacher awards. she is awarded for her innovative and technology-led teaching. she is interested in interdisciplinary research focused on digitalisation in achievement of sustainable development goals alongside her disciplinary research in emerging issues in corporate finance. her research works are published in high impact international peer-reviewed journals like ijfe, jbe, tija, bse and others. she is involved in editorial and review activities of international journals, and regularly she presents her research work at leading conferences in business and management. her research evidence is valued by the uk parliament, sustainability board in india, st james entrepreneur club london, small business charter in the uk, chartered institute of taxation in england. monomita conducts research of policy relevance and shares her research expertise by participating in the consultation initiated by the frc, eu commission, hmrc and her works draw attention from media. she is the co-chair of the south-east group of the british accounting and finance association. her research attracts external funding, her university student-industry collaboration is appreciated by the london chamber of commerce and her research collaboration with local business is highly appreciated by business and local authority and her research generates a considerable amount of social aid that support the sustainable growth of the economy with a long-term socio-economic impact. climate change modern slavery corporate governance emerging issues in finance earnings management current issues in financial accounting forensic accounting and auditing corporate social responsibility banking blockchain challenges in corporate finance machine learning and artificial intelligence in banking, accounting research group(s) accounting and auditing research group (aarg) entrepreneurship and sustainability research centre centte for artificial intellengence i do quantitative research in finance and accounting. my current research is focused on public and private sector. i am also familiar with qualitiative research which i am applying in my recent research projects to develop unique dataset. i follow interdisciplinary approach in addressing emerging issues related to sustinability, climate change, modern slavery, blockchain , machine learning , artifical intellegence in finance, accounting, taxation and banking current teaching in brunel business school: office hours: monday 11-12 pm ; wednesday 10-12 pm mg3117: issues and controversies in accounting (bsc) mg6700: research method (phd) previous teaching: international business, mba current issues in accounting , msc foundation of finance: finance and investments, msc quantitative methods in business & management, bsc introduction to accounting , bsc business finance, level 2 undergraduate financial management, msc project appraisal, msc international corporate governance, msc introduction to quantitative analysis, phd basic econometrics, phd

dr ashkan pakseresht is an assistant professor in strategy and innovation at brunel business school, london, and a lecturer in international business economics. with a phd in business economics, an msc in economics and management, an mba in international business, and a bsc in engineering, he has a multidisciplinary background that informs his research and teaching. dr pak seresht is an advocate for sustainability, specialising in the blue and circular economies, with a focus on integrating sustainable development goals (sdgs) into business practices. his research spans innovation management, internationalisation processes, the role of data and digital technologies in food supply chains, exploring the complexitiesand intricacies associated with them. additionally, his teaching endeavors encompass a wide range of subjects, including economics for business and management, international trade, strategic management, and entrepreneurship. dr pak seresht is passionate about student experience, and research-led teaching. he is closely involved with business practice through research projects, executive and professional education programs, and in speaker and advisory roles. some of the published journal articles are listed on this page under the "newest selected publications". for more details, please visit my google scholar page link below: ‪ashkan pakseresht‬ - ‪google scholar‬ student feedback and drop-in sessions term 2: tuesdays and fridays 13:00-14:00 dr. ashkan pak seresht studies innovation and technology strategy, with a particular focus on understanding how large firms both generate and respond to new technologies. he has two main areas of research. first, he studies the interplay between technology strategy and supply chain management, examining the transformative impact of technological innovations on optimising and enhancing efficiency as well as the sustainability of supply chain processes. specifically, he is intrigued by the integration of industry 4.0-powered digital applications (ai, iot, blockchain, big data, digital twin, physical internet) into [global] supply chain systems. he is keen on investigating how these technologies can streamline logistics, improve real-time tracking, and foster greater transparency across the entire supply chain network. second, he studies how technology adoption decisions and outcomes are shaped by how firms structure and manage key human capital relationships. he investigates how the preferences and demands of shareholders/managers can shape an organization's innovation strategy. moreover, his interest extends to analyzing the implications and challenges associated with adopting these technologies, aiming to contribute valuable insights that can inform decision-makers and industry practitioners. main research interests concern innovation management in the context of domestic and international business, the impact of managers' cognitive processes on firm international activities, and determinants of the internationalization strategy of multinational enterprises including the technology choice. his recent research focuses on managers' willingness to adopt novel technologies and firm productivity. technology management in [international] supply chain systems sustainability innovation diffusion in agri-food systems innovation management in the context of domestic and international business digitalization of multinational enterprises (mnes) and small and medium-sized enterprises (smes) circular and sustainable business models in the agri-food supply chain i teach undergraduate and postgraduate courses in the field of international business and general management such as economics for business and management, international business strategy, international trade, and understanding business and management research. i also supervise bsc, msc and phd theses. currently, i am the module leader of mg2012 economics for business and management. below you can find my availability for student feedback and drop-in sessions. student feedback and drop-in sessions: academic year 2022/23 - term 2: tuesdays and thursdays 1:00 pm - 2:00 pm please ensure that you use only your brunel email address when booking an appointment with me. i will not send calendar invitations to any other email addresses as this is not permitted by brunel's email policy. please specify whether you want to meet online or in person. alternatively, you can book online supervision meetings: dissertation supervision (fyp): monday 11:00 am - 12:00 pm previous teaching experience includes: quantitative finance - theory and applications environmental risk management and accounting marketing research leadership and sustainability

i am a professor of entrepreneurship and strategy at brunel business school, and the director of the centre for entrepreneurship and sustainability. previously, i have also held academic posts at royal holloway, university of london, and oxford brookes university. prior to joining academia, i worked in industry in the uk and china, in the areas of small business support and consultancy, and international trade and investment. i am on the editorial boards of the british journal of management, the international journal of management reviews, and the international journal of entrepreneurial behavior & research. previously, i was co-editor of the european journal of innovation management. i am a senior member of the esrc peer review college, and an inaugural fellow of the british academy of management peer review college. i have served as a scientific evaluator of a number of international grant panels in the uk, the us, finland, portugal, the netherlands and kazakhstan. i have also served as a judge of the european business awards and sage group innovation awards. my research interests are in the areas of entrepreneurship, innovation and strategic management. in particular, i focus on how firms can turn strategic and entrepreneurial resources and capabilities into successful innovation and firm performance in commercial and social enterprises, mainly from the following perspectives: - the resource-based view of the firm and dynamic capabilities; - entrepreneurial orientation; - entrepreneurial learning; - organisational ambidexterity; - international entrepreneurship and innovation; - socially responsible and sustainable entrepreneurship. i was a grant holder of two esrc-funded projects. one of the projects studied how uk and chinese high-tech firms can enhance their entrepreneurial capabilities and improve new product success rate either single-handedly or through international collaboration. the other project examined entrepreneurial orientation and growth potential of ethnic minority small firms in london. through these projects, i have worked with government support agencies, community leaders, the media, and industry partners in both private and public sectors. my research interests are in the areas of entrepreneurship, innovation and strategic management. within these board research areas, i am particularly interested in how firms can turn strategic and entrepreneurial resources into innovative outcomes and bottom-line performance, using primarily quantitative methods as well as mixed methods. my expertise falls in the areas of: entrepreneurial orientation and learning in different organisational contexts, such as small firms, medium-to-large organisations, social enterprises, ethnic minority firms, high-tech firms, and family businesses; the resource-based view of the firm and dynamic capabilities: conceptual development, empirical validation and practical application; organisational ambidexterity: how firms explore new capabilities and exploit existing capabilities, and overcome success and failure traps; international research on entrepreneurship and innovation; social entrepreneurship and its role in businesses, societies and communities; corporate entrepreneurship and innovation, and business transformation. i have published in international journals, such as entrepreneurship theory and practice, british journal of management, journal of business research, international small business journal, journal of small business management, european journal of information systems, international journal of management reviews, and international journal of entrepreneurial behavior & research. i have also received a number of best paper awards, including the mcb best paper award, the norbert wiener award for outstanding paper, the highly commended paper of the emerald literati awards for excellence, and the british academy of management 2016 best strategy paper award. phd supervision: i have supervised a number of doctoral students to completion, and acted as external phd supervisors in collaboration with other universities. currently, i am interested in taking on new doctoral students in the following topical areas: entrepreneurial orientation in different organisational contexts such as small firms; family businesses, medium to large organisations, and technology-based firms; socially responsible and sustainable entrepreneurship; corporate entrepreneurship and innovation; entrepreneurial learning, unlearning and feedback; organisational ambidexterity; entrepreneurial opportunities and decision-making; ethnic minority entrepreneurship the relationship between dynamic capabilities and entrepreneurship; the role of knowledge and absorptive capacity in innovation; entrepreneurship and innovation in emerging market economies; international comparative studies of entrepreneurship and innovation. mg3607 corporate entrepreneurship and innovation (ug) mb5537 business project and professional development (mba) mg6700 business research methods (phd) office hours: 11:00-12:00 on mondays and wednesdays in term 1. please email me for an appointment: catherine.wang@brunel.ac.uk

i am a lecturer in strategy and management within the strategy and entrepreneurship group at brunel business school. before joining brunel, i held academic positions at universities in uk and overseas including coventry university, the open university, uk and lagos business school, nigeria. my research focus are in the areas of (social) innovation, entrepreneurship, and marketing strategy. prior to entering academia, i worked in the industry in nigeria, in the areas of marketing, non-profit and strategy consulting. my research engages with issues situated at the intersection of strategy, innovation & entrepreneurship. i am interested in research that explores (social) innovation, entrepreneurship, strategic capabilities, sustainability, and marketing strategy. additionally, my research uses or combines a variety of quantitative and/or qualitative techniques to address research questions and add richer details to my research conclusions. currently, my research explores the processes, antecedents, and consequences of innovation and entrepreneurial behaviours in emerging markets smes and beyond. moreover, i welcome inquiries from prospective collaborators on research projects that has synergies with my own research interests. term 1: mg5633 entrepreneurship and small business management term 1 + 2: mg5644 dissertation for msc management students (pgt supervision) term 2: mg5594 knowledge management, social networks and innovation mg5645 understanding business and management research office hours (feedback and consultation) mondays 15:00 – 16:00 wednesdays 16:00 – 17:00 please, send me an email (awele.achi@brunel.ac.uk) at least 24 hours in advance to book an appointment.

ibrahim al-jubari is a lecturer at the strategy and entrepreneurship division, brunel business school. prior to joining brunel university, ibrahim was a senior lecturer at the management and science university (msu), malaysia for over six years. while at msu, he taught a range of entrepreneurship, management, and research modules. in addition to undergraduate (fyp) supervision, he supervised and examined several postgraduate and phd dissertations. ibrahim undertakes research into the areas of entrepreneurship and organizational behaviour, with a special focus on the determinants of new venture creation. entrepreneurial motivation senior entrepreneurship migrant & refugee entrepreneurship social entrepreneurship entrepreneurship education informal entrepreneurship entrepreneur & employee well-being mg3009 entrepreneurship and small business ventures (module leader) mg5645 understanding business and management research (module leader) mg5644 dissertation office hours: wednesday 11:00 - 12:00 and thursday 10:00 - 11:00 (by appointment only)

organisation studies scholar conducting qualitative research in knowledge management and knowledge sharing, civil society and voluntary sector organisations, and inter-organisational partnerships and collaboration. explores creative research and teaching approaches including art-based methods and working with soundscapes. current projects include working with ces colleagues on entrepreneurship and play research, engaging with voluntary and community organisations on knowledge exchange (funded project by brunel's public engagement fund 2024), and developing research in management teaching. knowledge transfer, sharing and translation in organisations; collaboration and partnerships in civil society organisations/ngos; voluntary and community sector management; qualitative methods/visual and creative research methods; management higher education practice organisation studies; voluntary sector mangement; management education; knowledge management; inter-organisational collaboration modules 2023/2024: mg5594 knowledge management, socian newtorks and innovation (t2) pgt supervision office hours (feedback and consultation): tuesday 10am-11am; wednesday 4pm-5pm

geraldine cohen phd mba (insead) fhea mcim chartered marketer is reader in marketing at brunel business school, brunel university; fellow of the higher education academy; member of the chartered institute of marketing (cim) and chartered marketer. extensive executive experience in marketing and international business acquired at fairchild semiconductors in germany, cummins engine company in the usa and rank xerox and eci ventures in the uk. set up and run successful marketing consultancy advising industrial and commercial clients as well as non-profit organisations. currently, director business of ageing; formerly, director brunel hive; director business life; director teaching and learning; brunel business school lead on co-innovate collaborations with london based smes; programme lead for cim gateway programme; undergraduate marketing pathway lead. research and impact interest in healthy ageing practices - ageing consumers self-engaged practices in relation to their wellbeing; holistic approach to healthy ageing; grey entrepreneurship; healthy ageing ecosystems in relation to retirement communities. extensive teaching experience at undergraduate, postgraduate and mba levels: strategic marketing; international marketing; marketing communications; marketing research. extensive supervisory experience at phd, msc and bsc levels. board experience: former member of the brunel university senate; non-executive director of mount vernon and watford hospitals nhs trust. consultancy experience: member of the aqa expert panel for business studies for the a-level reform; pro bono consultancy for headway south bucks; joint research project with ‘branding for talent’ consultancy on ‘employer branding and the importance of talent’ leading to ‘branding for talent’ (learning circle) workshops. visiting professor at nyu in london (2008 - 2011). published papers in journal of business research, industrial marketing management, euromed journal of business, journal of marketing for higher education, the marketing review, marketing intelligence and planning, journal of brand management, management decision. research interests: healthy ageing practices; wellbeing in later life methodological preferences: qualitative research favourite journals: journal of business research; journal of marketing for higher education; industrial marketing management; the marketing review; marketing intelligence and planning non-academic beneficiaries of your research: public health organisations healthy ageing practices - ageing consumers' self-engaged healthy ageing practices in relation to their wellbeing consumer-centred healthy ageing practice frameworks marketing innovation - development and promotion of new ideas, products, services and social constructs - linked to healthy ageing practices healthy ageing ecosystems in the context of retirement communities grey entrepreneurship (management/marketing support for start-ups and smes led by grey entrepreneurs). marketing and corporate brand management research group (mcbm) academic year 2018 – 19 chosen theme for the year: strategic innovation module leader mg5510 – dissertation (marketing and corporate brand management postgraduate programmes) mg5561 – international marketing mg1062 - principles and practice of marketing my office hours in term 2 will be: mondays and wednesdays 4.30 - 5.30 pm

i have over 20 years of experience in research and development across academia and the private sector, specialising in emerging technologies. i have worked on multidiscplinary research projects in close collaboration with clinical organisations such as the ucl hospitals nhs trust, large industry partners such as qinetiq, and international research organisations such as the stanford linear accelerator center. formerly project leader in the private sector (pharmaceutical consulting), i have collaborated closely with clinicians, biologists, statisticians, mathematicians, sociologists, psychologists, educationalists, and engineering designers, thereby developing a robust understanding of interdisciplinary collaboration dynamics and a deep appreciation of knowledge exchange and research exploitation pathways. i am a senior member of the institute of electrical and electronics engineers (ieee), co-head of external engagement and partnership with the brunel centre for ai, and a member of the peer review college of the engineering & physical sciences research council (epsrc). i have considerable experience working with businesses and am available to explore opportunities for joint r&d bids, consultancy, and student projects. my research focusses on the integration between technology development, to be interpreted as development of core technologies as well as development of new application use cases of technologies in their existing form, and human centred design. my work has a marked interdisciplinary character and a significant part of it has been carried out in close collaboration with private sector and clinical organisations. my current research focusses on machine learning (and artificial intelligence more broadly) and immersive technologies, with an emphasis on applications in the healthcare domain. i am a senior member of the institute of electrical and electronics engineers (ieee) and head of external engagement and partnership with the brunel centre for ai. i have 20+ years of r&d experience in academia and in the private sector, which has led to my establishment of a broad international network of academic and industrial collaborators. i have been active in higher education since 2002. i have led several undergraduate and postgraduate modules, and am presently in charge of a year 3 brunel design undergraduate module covering electronics and microcontroller programming for product design (fheq l6), of a year 2 undergraduate module on electronic systems, programming, and interfacing (fheq l6), and of the brunel design msc dissertation module (fheq l7). modules i previously ran include systems design (digital systems). i was awarded a doctoral degree (phd) in physics from the university of padova in 2001, following work on a large-scale physics experiment at the stanford linear accelerator center in the usa. i subsequently built an interdisciplinary research and innovation portfolio around applications of artificial intelligence across discipline boundaries, with an emphasis on the biomedical domain - brain tumour segmentation from mri scans, protein-dna binding site prediction, informed decision-making in the pharmaceutical sector. following my work in padova and at stanford, i have been a research staff member at university college london (ucl), brunel university london, and lund university, honorary research scientist with the ucl hospitals nhs foundation trust, and project leader in the private sector. my research has been funded by uk research councils, the eu, and private investors, and has involved close collaboration with multinational technology companies such as qinetiq. i have collaborated closely with clinicians, biologists, statisticians, mathematicians, sociologists, psychologists, educationalists, and designers, thereby developing a robust understanding of interdisciplinary collaboration dynamics and a deep appreciation of knowledge exchange and research exploitation pathways. i have published research in computer science, human-computer interaction, design, bioinformatics, and physics, and my academic articles have received more than 6,000 citations (researchgate, 2023). i am sole inventor on a us patent on distributed storage and visualisation of large relational datasets. i have delivered presentations at international conferences across academic fields, chaired conference sessions, and peer-reviewed scholarly publications in medicine, human-computer interaction, and physics. working across discipline boundaries has enabled me to publish in multiple journals and other publication outlets (from physical review letters to nucleic acids research to publications edited by the chartered institute of ergonomics & human factors). this has amplified considerably the academic impact of my research. researchgate: google scholar: emerging technologies and sustainable development. machine learning. artificial intelligence. immersive technologies. data mining. information visualisation. embedded electronics. human computer interaction. human centred design. module leader: dm5551, 'dissertation project', fheq l7 (brunel design school) module leader: dm3330, 'embedded systems for design', fheq l6 (brunel design school) module leader: dm2305, 'electronic systems, programming and interfacing', fheq l5 (brunel design school)

my research focuses on environmental management, with emphasis on resource and waste management systems. specifically, i develop methods for performing holistic and integrated environmental, economic, social and technical assessments of resource recovery systems based on a systems thinking approach. using this approach, i combine environmental science and engineering with an understanding of the political, organisational, structural and cultural aspects that act synergistically in a resource recovery system to highlight areas of intervention for promoting sustainability. my research is predominantly desktop based and focuses on four key areas: food waste prevention and management plastic and plastic packaging system assessment construction components reuse and modular structures waste electrical and electronic equipment (weee) repair and reuse i am also interested in the implications of technological and regulatory lock-ins, the role of stakeholders in sustainability transitions, the impact of informal recycling systems on environment and society, in waste infrastructure availability and adaptation based on area-specific characteristics, the use of smart technologies for tracking components and products across the value chain, and in circular economy. since arriving at brunel university in october 2018, i have been involved in teaching on the msc programme in environmental management and the bsc programme in environmental sciences. i contributed to the "environmental management and legislation" (msc) and "research skills, gis and fieldwork ii" modules (bsc - year 2). this academic year (2019/20) i will lead the module in “environmental management” (msc) and the study blocks in "environmental governance" (bsc - year 3) and "sustainable development" (bsc - year 3).

i joined brunel university in 2005 from a background in primary education. i gained a ba degree in education (mathematics) at warwick university, an ma in education at the university of london’s institute of education and a doctorate in education at brunel university. i taught in primary schools in north london for ten years before joining brunel where i am currently responsible for the mathematics programme on the primary pgce course. this provides me with an opportunity to combine my teaching and research interests of mathematics subject knowledge of primary teachers. i am a professional development accredited lead for the national centre for excellence in teaching mathematics (ncetm) and involved in delivering mathematics cpd for schools. since joining brunel i have had a range of responsibilities, including primary pgce co-programme leader and director of postgraduate research for five years, and i am currently deputy head of the education department. my main research interest is in the mathematical subject knowledge of primary school teachers. my doctoral work used design-based research to design an intervention programme to help student teachers develop the mental mathematics they need for teaching and the findings of this study has informed much of my teaching. a recent project i worked on explored what student teachers make of video material that is used in their training. a project that i'm currently involved in is looking at different types of reasoning that student teachers engage in how this knowledge and understanding can be deveioped to support their teaching in this area. i am also interested in children’s mathematical work and in particular, how they develop number sense. research group(s) stem education (steme) conferences 2018 primary pre-service teachers: reasoning and generalisation. british congress of mathematics education. warwick university, uk. april 2018 2017 pre-service primary teachers' approaches to mathematical generalisation. british society for research into learning mathematics. liverpool hope university, uk. november 2017 2017 what knowledge is necessary to encourage mathematical talk? congress of european research into mathematics education, dublin, ireland. february 2017. 2016 mathematical talk: links with subject knowledge? international congress on mathematics education. hamburg, germany. july 2016 2015 an analysis of pre-service teachers’ reflections on ‘good practice’ teaching videos. british society for research into learning mathematics. st patrick’s college of education, dublin, ireland. march 2015 2014 using grounded theory: a collaborative approach. british society for research into learning mathematics. university of southampton, uk. june 2014 2013 exploring approaches to calculations: a comparison between primary and secondary trainee teachers. british society for research into learning mathematics. bristol university, uk. march 2013 2012 teacher representations of mathematics in the form of knowledge for teaching. british society for research into learning mathematics. manchester university, september 2012 2012 knowledge quartet coding manual conference, cambridge university. march 2012 2011 designing a programme for pre-service elementary teachers to develop mental mathematics for teaching. conference of the international group for the psychology of mathematics education. ankara, turkey. july 2011 2011 using design-based research to develop a programme of mental mathematics for teaching. british society for research into learning mathematics. institute of education, uk. march 2011 2011 the use of the empty number line to develop a programme of mental mathematics for primary trainee teachers. congress of the european society for research in mathematics education. rzescow, poland. february 2011 2009 mental mathematics competence: an indication of “connected” mathematical understanding among trainee teachers?. association of teacher education in europe conference. palma, majorca. august 2009 2008 “connected” mathematical understanding, demonstrated through the mental mathematics of trainee teachers. elementary mathematics education conference. braga, portugal. december 2008 2008 learning backwards: trainee teachers learning mental mathematics. british society for research into learning mathematics. king’s college london, november 2008 2007 trainee teachers’ mental mathematics: patterns and preferences. british education research association institute of education, september 2007 2006 trainee teachers mental mathematics: patterns and preferences. poster presentation, british education research association warwick university, september 2006 2006 supporting the development of new researchers in teacher education, workshop presentation. british education research association warwick university, september 2006 2006 trainee teachers: primary teachers’ subject knowledge. poster presentation, learning and teaching symposium, brunel university, april 2006

haoyu li is lecturer in accounting and financial management at the brunel university business school. he received his ph.d. from the university of edinburgh in 2021. previously, he obtained msc and ba from the southwestern university of finance and economics in china. he has attained fellowship (fhea) with advance he. his research interests lie in general issues in corporate finance and fintech. mg3077 strategic financial management mg3117 issues and controversies in accounting project book time with haoyu li (fyp one-to-one seminar only) (please let me know if you want an on-site or on-line meeting when you make the appointment.) mg1600 introduction to accounting and financial management mg5615 understanding business and management research office hours (by appointment): monday 3 pm - 4 pm; tuesday 3 pm - 4 pm. book time with haoyu li (regular office hours) (please let me know if you want an on-site or on-line meeting when you make the appointment.) i have compiled two learning materias (e-textbooks) about r programming and econometrics and posted them online for free download (see links on the rightside of this webpage). in handbook of econometrics and r: using r to solve computer cases in introductory econometrics (in chinese), i use r to solve all of the 197 computer questions in the classical textbook, introductory econometrics, written by jeffrey wooldridge. in handbook of r in action: memorizing, practice, and notes (in chinese), i recompiled r in action (by robert kabacoff). to let students comprehend, memorize, and practice r language in an efficient way, in my handbook, i put all codes on the left side, and the corresponding explanations and practices on the right side. i also add 162 footnotes to giving examples, explanations, which are friendly to beginners.

i have 23 years of management, leadership and teaching experience at higher education with the experience of leading, developing and managing collaborative partnerships locally and internationally along with implementing, maintaining and enhancing appropriate quality assurance processes and academic standards. i made significant contributions to management and leadership roles in my career in higher education. i have taken senior management responsibilities at different higher education institutions and made significant contributions to their strategic developments. my experience includes as a head of studies, director of teaching and learning, academic lead (principal lecturer) and a director of studies. i have worked at the major academic institutions such as brunel university london, middlesex university london, glasgow caledonian university london, university of stirling london, the university of law business school, greenwich school of management london, global university system london, grenoble ecole de management and em normandy oxford. i am a senior fellow of higher education academy and a member of the leading professional bodies such as chartered management institute, association of masters of business administration, british academy of management, and academy of marketing. i have been instrumental in strategy, marketing and entrepreneurship. an experienced head, director and an academic lead in higher education, i have worked in positions of leadership, management and teaching. i am currently an external examiner at coventry university london and queen mary university of london. digital footprints technology adoption and adaptation (cutting edge platforms) digital consumer attitude and behaviour privacy and security big data digitalisation smart city and digital transformation strategic digital transformation dark side behaviour of ai/iot etc. entrepreneurship and entrepreneurial mindset syed’s research is interdisciplinary and focusses on technological innovations, digital footprints, big data, digital marketing, digitalization and privacy and security etc. his research has a particular focus on digital future, interaction with cutting edge technological platforms, adaptation and dark side behaviour of iot/ai etc. his research output has contributed to strategy and consumer behaviour, brand reshoring, digital and social media marketing and privacy and security on digital platforms. strategic management competitive and corporate strategy entrepreneurship and marketing in business understanding business and management research feedback and consultation hours: monday 09:30-10:30 and wednesday 10:30-11:30

academic background eujin is associate dean of the college of engineering, design and physical sciences (adqa-cedps), working closely with colleagues to actively monitor and implement quality and standards in relation to academic programmes across the college and providing strategic leadership and management to the faculty. he is the director for the bsc product design engineering programme, a chartered engineer (ceng), chartered environmentalist (cenv) and chartered technological product designer (ctpd). as a product design engineer during the early days of his career, he developed solutions for companies including motorola, inc., lm ericsson, sennheiser gmbh & co. kg, and rentokil initial. his research focuses on additive manufacturing and 4d printing. he is the chairperson for the uk national standards committee for additive manufacturing - british standards institute amt/8; and uk head of delegate for iso/tc261. he is the convenor of the international organisation for standardisation iso/tc261/wg4 that develops global standards for additive manufacturing data and design; and convenor of iso/tc261/jg67 for functionally graded additive manufacturing. eujin is a full member of the epsrc peer review college as the national agency that assesses proposals for funding research in engineering and physical sciences. he is a member of the epsrc engineering prioritisation panel, and member of the epsrc engineering fellowship panel. in 2018, he became a member of the epsrc early career forum in manufacturing research that involves participating in epsrc strategic advisory activities. eujin is the editor-in-chief for the progress in additive manufacturing journal (springernature), associate editor for journal of intelligent manufacturing (springer) and associate editor for assembly automation journal (emerald). he is an editorial board member for rapid prototyping journal (emerald), and member of the editorial board for international journal of rapid manufacturing (inderscience). he is a reviewer for cogent engineering (taylor & francis); journal of manufacturing processes (elsevier); manufacturing letters journal (elsevier); optics and lasers in engineering (elsevier); materials & design (elsevier); nature communications (nature publishing group); international journal of manufacturing technology and management (inderscience); advances in mechanical engineering journal (sage publishers); journal of engineering manufacture (sage publishers); journal of mechanical design (american society of mechanical engineers, asme); recent patents on engineering (bentham publishers) and the international journal of design (open access). he is also reviews for palgrave books (macmillan publishers ltd.), laurence king publishing ltd. and springernature ag. research eujin leads the additive manufacturing & 4d printing research group with his interest focusing on additive manufacturing and smart materials. he is also the co-director for the brunel centre for digital manufacturing. he gained hands-on experience as a research fellow at loughborough university, brunel university london and at the university of southampton. he was a visiting scientist at vaal university of technology and at central university of technology in south africa. his active involvement in professional memberships enable him to be a step ahead in policies and emerging technologies. he is an active member of the british standards institution tdw4/8 that develops standards such as bs 8887 for design for made; and bs 8888 for technical product specification. he is a member of iso/jtc1/wg12 which develops standardization work for 3d scanning and 3d printing within the scope of information communication technology. eujin also regularly participates in iso/tc 261/ahg 05; iso/tc 261/ahg 06; iso/tc 261/jg 74; and is a member of iso/tc 261/cag chairman's advisory group, and iso/tc 261/jag iso/tc 261 - astm f42 steering group on jg activities. as convenor for iso/tc 261/wg4, he oversees the work of iso/tc 261 - astm f42 joint groups including iso/tc 261/jg 54 joint iso/tc 261-astm f42 group for fundamentals of design; iso/tc 261/jg 57 joint iso/tc 261-astm f42 group for specific design guidelines on powder bed fusion; iso/tc 261/jg 64 joint iso/tc 261-astm f42 group for solid modelling support; iso/tc 261/jg 70 joint iso/tc 261-astm f42 group for optimized medical image data; and iso/tc 261/jg 73 for joint iso/tc 261-astm f42 group for digital product definition and data management. eujin is a fellow of the institution of engineering designers (fied). he is a member of the engineering council registration standards committee (rsc) that publishes procedures, routes and requirements for the uk standard for professional engineering competence (uk-spec) for registration as engineering technician (engtech), incorporated engineer (ieng) or chartered engineer (ceng) and fellow of the higher education academy (fhea). he is a member of the design research society (drs) and co-founder of the inclusive design special interest group. at brunel university london, eujin is a committee member for the innovation hub which spearheads new initiatives for student entrepreneurs. he has a track record of generating new knowledge and finding solutions for significant impact in the industry. he is active in knowledge transfer partnerships (ktp) and worked with bae systems applied intelligence ltd. on several industry projects. in 2016, he was nominated for the bae systems chairman’s award that acknowledged the efforts and achievements of company partners who delivered performance and furthered the company’s values. through knowledge transfer partnerships, he has collaborated with smes, such as l'earth ltd. to conceptualise, develop and retail new 3d printing bio-materials, in which the product and packaging were recognised with an international worldstar award in 2014 for design excellence. he continues to advise smes including quinteassential ltd. and watson ep ltd. for new product development projects. between 2013-2014, he collaborated and delivered projects for the leicester arts and museum service where important historical artefacts from the anglo-saxon and roman period were completely digitised and faithfully reproduced using 3d printing. he worked with the leicester transport heritage trust to undertake projects such as to completely reverse engineer a historically important tramcar that was accurately scaled down and 3d printed. in 2015, he was invited to lead a masterclass at the royal college of art (rca) for the include2015 conference on the use of 3d printing that could support design practice. professional design career as a product design engineer, eujin holds numerous design awards, including the wearable master and field trial winner for the manchester numbers that matter hackathon (2014), international worldstar packaging award (2014), idsa idea award (2011), helen hamlyn centre for design 24 hour inclusive design challenge (2011), motorola motofwrd (2006), opus eyewear (2006), uk lighting competition (2006), rsa design directions (2005), popular science / core 77 security design competition (2004) and the president's furniture award (2003). his work has been published in leading international magazines such as dwell, icon, fx international and in national newspapers. he has also been interviewed on bbc radio leicester and on power 98fm. eujin was invited as a judge for the british promotional merchandise association design competition in 2010. he has exhibited at an international level, including magicchef at the panasonic centre in tokyo, japan (2003); and the clamplight at the nec lighting show in birmingham, uk (2007). in 2018, his soundsphere project was exhibited at the cooper hewitt, smithsonian design museum which is the only museum in the usa devoted exclusively to historic and contemporary product design. eujin’s research centres on additive manufacturing, 4d printing and functionally graded materials, and serves as the additive manufacturing & 4d printing research group leader. in 2021, he was appointed co-director, brunel centre for digital manufacturing; and in 2023, appointed as co-director, brunel design research centre where he holds both concurrent positions. he is the chairperson for the british standards institute amt/8 committee for additive manufacturing; and uk head of delegate for iso/tc261. he has been the convenor of the international organisation for standardisation iso/tc261/wg4 working group since 2015, working with stakeholders to develop and publish global standards for additive manufacturing data and design; and served as convenor of iso/tc261/jg67 for functionally graded additive manufacturing (2016-2020) responsible for the publication of iso/astm tr 52912:2020. upon completion of his phd, he worked with professor ri campbell as a postdoctoral researcher to investigate aspects of material extrusion for additive manufacturing. subsequently, he worked in south africa under the supervision of professor deon de beer to develop novel test artefacts for additive manufacturing. he also collaborated with professor mario monzon to further develop his expertise in 4d printing. he is also interested in aspects of reverse engineering, topology optimisation and augmented reality. within the department, eujin is an active member of the design for sustainable manufacturing (dsm) theme and co-organises research seminars. as a means to disseminate new knowledge, eujin publishes in international peer-reviewed journals, conference papers, periodicals and books. in 2019, he published a book titled "additive manufacturing - developments in training and education - best practices, challenges and opportunities” (isbn: 978-3-319-76083-4) by springer nature; and contributed to a book chapter for "additive manufacturing: applications and innovations" by taylor & francis in 2018. in 2022, he was awarded by the american society for testing and materials for the 2021 astm additive manufacturing award of excellence in education. external sources of funding for eujin's academic research have been received from the arts and humanities research council (ahrc); the engineering and physical sciences research council (epsrc); the economic and social research council (esrc); the royal academy of engineering (rae); higher education funding council for england (hefce); the british council; and from the european commission. he was a co-investigator for the european commission's h2020 erasmus+ capacity-building in the field of higher education programme for “lensin - international learning network on sustainability” which was completed in 2019. in 2018, he received funding as work package leader for the european commission's h2020 widespread-05-2017 programme for "increasing excellence on advanced additive manufacturing” (inex-adam). in 2019, he also received funding as work package leader for the european commission's h2020 erasmus+ sector skills alliances programme for “strategy in additive manufacturing” (sam). in the same year, he received a grant from the epsrc impact acceleration account (iaa) engagement award. in 2020, he received a grant from the british council newton institutional links fund for “direct writing of cementitious inks to scaffolds with complex microarchitectures (diwocis)” as a co-investigator, as well as two additional grants from the global challenges research fund, demonstrate impact programme. in 2021, he was funded by the european commission's h2020 erasmus+ key action 2: cooperation for innovation and the exchange of good practices programme for develop engaging massive open online resources for designers innovative education (demo). eujin is also involved in the department's co-innovate programme which is an innovation support scheme for london-based smes and start-ups to help entrepreneurs achieve business growth through collaboration with the university's academics, supported by the european regional development fund. proven track record of funded research projects (ongoing - 2023) european union partnership for excellence - centres of vocational excellence grant: "centres of vocational excellence in aerospace & defence for advanced manufacturing" - aileen (until 2027) european union erasmus+ key action 2 programme grant: "developing sustainable skills for designers in additive manufacturing" - sing for green (until 2025) european union horizon europe grant: "multi material additive manufacturing for lightweight and thermal management" - multhem (until 2025) innovateuk, design foundations round 2: net zero environments grant - rethinking phyona (until 2024) european union horizon europe grant: "boosting the exploitation of standardisation inputs from european projects" - stand4eu (until 2024) european union erasmus+ grant: "learning by sharing knowledge in design for additive manufacturing" - shakeam (until 2024) economic and social research council (esrc) and arts and humanities research council (ahrc) ssh connections grant: "pedagogic best practice for technology-driven design futures" - design 4.0 (until 2023) european union erasmus+ grant: "sector skills alliances in additive manufacturing" - sam (until 2023) successfully completed research projects & grants european union erasmus+ key action 2 programme grant: "develop engaging massive open online resources for designers innovative education" - demo (until 2022) european union horizon 2020 h2020-widespread-05-2017-twinning programme grant: "increasing excellence on advanced additive manufacturing" - inex-adam (until 2022) arts and humanities research council (ahrc) and ktn - "design exchange partnership" (dep) grant (until 2022) british council newton institutional links programme grant: "direct writing of cementitious inks to scaffolds with complex micro architectures" - diwocis (until 2022) innovateuk, designing sustainable plastic solutions grant - agriflex (until 2021) innovateuk, sustainable innovation fund round 3 grant - mediflex (until 2021) ukri global challenges research fund, demonstrate impact programme grant - aquasense (until 2021) ukri global challenges research fund, demonstrate impact programme grant - biosan (until 2021) harrow council innovation grant (until 2021) epsrc impact acceleration grant (until 2020) (full list of completed projects available upon request) opportunities for phd study enquiries are very welcome from those who are keen to pursue phd and msc degrees regarding additive manufacturing and design. joint supervision, industry partnerships and collaborative research opportunities are all very welcomed. phd research supervision as first supervisor jessie lei: 4d printed textiles and applications in fashion design jinghao bai: human centred design and user interface tools for 4d printing christopher biggadike: leading engineers in the 21st century using complexity leadership theory aymane sahli: ai assisted project management: predicting patterns and behaviours in complex projects faten ezrin azhar: improving communication between product designers and manufacturing engineers when designing 4d printed parts peter booth: 4d printing of intelligent bio-materials with self-sustaining structure harry sutcliffe: developing a design for 4d printing (df4dp) framework alex marler: exploring the use of fused deposition modelling for 4d printing seok woo nam: programming 4d printed parts with computer-aided-design giselle loh: 4d printed textiles and functionally graded additive manufacturing (completed 2022) james burchill: improving dissemination of radical innovations in material science (completed 2020) lulu yin: understanding the relationship between the environment and walking behaviour (completed 2019) thomas stead: product development of self-use medical devices (completed 2017) jerry tagang: designing a framwork for footware solutions for diabetic patients (completed 2014) phd research supervision as second supervisor montida lertnimanoradee: upcycling of materials in thailand zakaria monteiro najmi: applications for artificial intelligence edvard schroeder: developing passive flow control techniques for quiet wind turbine blades aine petrulaityte: investigating product-service systems and distributed manufacturing (completed 2019) milad areir: 3d printed active carbon electrode for electric double-layer capacitors (completed 2018) mazin al-wswasi: algorithmn-based computer aided design for digital manufacturing (research development advisor) invited visiting academics and postdoctoral research associates dr bahareh shahri (visiting senior lecturer, 2023) dr benjamin watson (visiting professor, 2023) dr james self (visiting reader, 2023) dr a. uddin (postdoctoral researcher, ongoing - 2023) mr j. gooneratne (research assistant, ongoing - 2023) mr s. kumar (research assistant, ongoing - 2023) dr m. osmani (postdoctoral researcher, 2022) dr s. nammi (postdoctoral researcher, 2022) dr s. srinivasan (postdoctoral researcher, 2022) dr shahriar bakrani balani: (postdoctoral researcher, 2021) dr israt kabir: (postdoctoral researcher, 2021) dr adeayo sotayo: (postdoctoral researcher, 2020) ms daniela ribeiro: fapesp funded programme (visiting researcher, 2019) dr malte ressin: epsrc funded programme (postdoctoral researcher, 2017) overseas postgraduate supervision muhammad kazimi bin muhamad: universiti teknikal melaka, malaysia nsengimana joseph: central university of technology, south africa eujin plays a central role in brunel design as the programme director for bsc product design engineering. he teaches second year undergraduates as module leader for design process two and supports other subjects across the curriculum. eujin believes in "learning by doing" that is achieved through practice and learning from experience. to establish this, industry projects are embedded in the curriculum to create a real-world learning experience for his students. eujin worked as a senior lecturer in product and furniture design at de montfort university from 2010-2014 and played a key role in the re-accreditation of the bsc product design programme for the institution of engineering designers, and was also the subject champion for the ma design programme. as a testament of his teaching excellence, he was nominated for the vice-chancellor’s distinguished teaching award in 2014, and nominated for the lecturer of the year award in 2019. in 2019, eujin was recognised as the phd research supervisor of the year in brunel university london. eujin was the director of postgraduate research at brunel design (2018-2021), where he worked to ensure that the quality and standards of the educational provision offered by the department for phd students are met. he was appointed as external examiner for the university of east london's bsc product design programme in 2017; as external examiner for cranfield university's msc in metal additive manufacturing programme in 2019; and as external examiner for buckinghamshire new university 2021. he has examined postgraduate and doctoral work for cranfield university's centre for competitive creative design (c4d) (uk), cardiff metropolitan university (uk), aalto university (finland), ecole nationale supérieure d’arts et métiers (ensam) (france), vaal university of technology (south africa), universiti teknikal melaka (malaysia); as well as an internal phd examiner at brunel university london. in 2018, eujin was appointed as a visiting erskine fellow at the university of canterbury in christchurch, new zealand, working with professor conan fee to establish design subjects within the newly formed school of product design. opportunities for industry projects eujin’s industry collaborations include local and international companies such as dyson, bosch, mothercare, canon, bae systems, a-studio, deliveroo, flair, xicato, heatrae sadia, plumen, frog bikes, pladis global, lightly technologies, bubblegum stuff, salter, kebony, glen dimplex, stg aerospace and tp24. other partnerships include the british standards institution (bsi), the intellectual property office (ipo) and the lighting education trust (let). enquiries are very welcome from companies and organisations who are keen to pursue collaborative partnerships for level two or final year projects. these projects support a richer learning environment for students and enable companies to develop new solutions for their products and services. as module leader for design process two, eujin has developed a range of exciting and original industry briefs, working closely with clients and mentoring students to deliver innovative and commercially-viable design solutions. recent examples of students' work that have been mass produced and commercialised include: sophie skinner's (level 2) concept from the industry project with flair leisure products ltd. that was put into full production in 2017; oliver lambert's (level 2) concept from project zero with bubblegum stuff ltd. was put into full production in 2018. katie price and valentina demarchi (level 2) in collaboration with xicato ltd. have had their lighting projects exhibited at "light + building" which is the world’s leading trade fair for lighting and building services technology in frankfurt (2018). jennifer wong's (level 3) final year project was recognised with the top prize in the heatrae sadia design award (2017). more recently, anil puri's final year project, pet calm received funding to be developed as a commercial product. selection of final year major projects - supervised by eujin pei (as first supervisor) above: dom lavender designed and built a device that would aid people with parkinson’s to regain their voice through practice and to strengthen their vocal cords. this would help improve the quality of speech such as hypophonia (soft voice), vocal clarity and enunciation. the fully working electronics, powered by arduino, contained a microphone, buzzers, speakers, vibration motors and a bluetooth communicate device. dom graduated in 2024. first supervisor: eujin pei above: markella viagkini developed an infusion pump that utilised a 4d printed valve to control the speed and amount of liquid flowing through the tube. a fully working proof-of-principle prototype was developed from scratch, using arduino and heating elements attached to the internal clamp. investigations include use of finite element analysis and understanding the behaviour of cell structures on how the clamping mechanism would work. markella graduated in 2023. first supervisor: eujin pei above: kripa gurung developed a pocket device that could aid patients to measure, carry and dispense liquid oral medication. features include a transparent lid, a child-safety lock and a modularised and removable measurement container. kripa graduated in 2022. first supervisor: eujin pei above: samantha supan developed several final aesthetic models and proof of principle (ppp) working prototypes to describe the use of “chatterlearn” as a voice-enabled smart speaker that uses conversational ai and gamification quizzes to help students share their knowledge and collaborate in secondary school classrooms. sam graduated in 2022. first supervisor: eujin pei above: max hill developed a bicycle frame jig for the hobbyist framebuilder where different geometry choices or tubing profiles can be accommodated. the fully working mechanical prototype was built from scratch. max graduated in 2021. first supervisor: eujin pei above: william hardy developed a toolchanging 3d printer that utilised electromagnets, developing the hardware and software. the toolchanger is able to accommodate up to five different heads with an integrated wipe-tower to ensure clean prints. effort was made towards the toolhead and extruder interface with an electromagnetic mating plate. in the final presentation, he was able to demonstrate the printing of two different materials in a single process. the fully working mechanical prototype was built from scratch. olivier graduated in 2021. first supervisor: eujin pei above: pak shing lin developed a compact benchtop injection moulding machine that was designed to utilise 3d printed plastic waste material. feasibility testing was carried out through accurately scaled down 3d printed models produced using vat photopolymerization (sla) where mechanical studies with use of finite element analysis could be performed to better understand the structural behaviour, stress, displacement and strain. ergonomic studies through rapid upper limb assessments were also carried out. pak shing graduated in 2021. first supervisor: eujin pei above: jesslin ho developed a deployable wastewater treatment unit, in collaboration with a localcompany based in the uk, utilising electro-methanogenic (em) technology to process and convert wastewater into energy and nutrients. the use of wires and sprockets with pulleys would allow full scalability of the set up. design for assembly and manufacture was utilised to reduce the overall number of components. jesslin graduated in 2020. first supervisor: eujin pei above: ajharul choudhury developed a portable air quality monitoring device that utilises two arduino based sensors that continuously monitors three airborne pollutants - volatile chemicals (voc), carbon monoxide (co) and particulate matter (pm). the system creates an overall rating out of 100 for the quality of air which is displayed in the led colour rating from turquoise to red, as well as the specific air quality on the digital display. the system can also monitor specific pollutants and has been programmed to update every 20 seconds. the fully working electronic prototype was built from scratch. ajharul graduated in 2019. first supervisor: eujin pei above: thomas mortimer developed a gesture input device using a system of time of flight (tof) sensors that could create a gesture area of 1.2 by 0.5m. this input device was designed to be compatible with existing electronics in the home such as lighting systems. the fully working electronic prototype including a custom designed circuit board and optimizing the plastic enclosure using cad and fea was conducted. tom graduated in 2019. first supervisor: eujin pei above: olivier verbiest designed and built a fully working heart rate sensor connected to a novel 'sand-scape pattern' former that was controlled using magnets. the idea was to represent a user's bio-date and if the vitals are at a normal level, the circular path 'drawn' on sand would be smooth. the fully working mechanical prototype was built from scratch. olivier graduated in 2019. first supervisor: eujin pei above: jinghua li experimented with the use of the shape memory effect of 4d printed parts to design a self-locking wing system in which a single printed part can perform transformations without the need for actuators and linkages. this allows weight and space to be saved, thereby simplifying the overall structure of the drone. the fully working mechanical prototype was built from scratch. this project was undertaken in collaboration with bae systems applied intelligence. jinghua graduated in 2018. first supervisor: eujin pei above: alex francis developed a novel security key system as a tamper-proof seal. the fully working mechanical prototype was built from scratch. central to this project was the use of specially treated 4d printed material in which a specific temperature would be required to disengage the lock. the use of 3d printing could allow for an infinite number of shapes to be randomly generated so that no single key would be exact. this project was undertaken in collaboration with bae systems applied intelligence. alex graduated in 2017. first supervisor: eujin pei above: suzanne robinson collaborated with plum products to redesign an outdoor swing seat that could be adapted to the physical growth of children as well as to add value with an engaging toy. the emphasis for this project was human factors and child safety. a well designed fastening system allowed accessories such as the t-bar and a back-rest to be added or removed on demand. suzanne graduated in 2017. first supervisor: eujin pei above: emilios farrington-arnas developed a navigation tool for the visually impaired to assist users through the use of a tactile/haptic response rather than sound. the fully working electronic prototype was built from scratch. the discretion of the product was achieved by miniaturising the electronics into wearable products to improve styling and avoid social stigmatisation. plenty of empathy testing and the use of simulation glasses, as well as several iterations of electronics testing using ultrasonic sensors was developed for this project. emilios' work is on display at the cooper hewitt smithsonian design museum in new york, usa. he graduated in 2017. first supervisor: eujin pei above: jack biltcliffe's major project was to build a 3d printer fully capable of forming objects using portland stone material. the fully working electro-mechanical prototype was built from scratch. time was spent to understand the material rheology and to develop the mechatronics of the system. this was a collaborative project with the portland stone quarry and a-studio. jack graduated in 2016. first supervisor: eujin pei above: rebecca churn's major project was a collaboration with wow! stuff to design and build a toy hydrogen rocket. the fully working electronic prototype was built from scratch. rebecca spent time with the chemistry lab to understand the electrolysis of water and to separate the gas mixture safely to propel the rocket. an understanding of electronics was critical for the design of a tipover switch and the use of dual monostable multivibrators as a timer for the electrolysis process and to activate the launch countdown. rebecca graduated in 2016. first supervisor: eujin pei all work and photos displayed on this page are copyright of respective students © 2024.

dr lalnunpuia samuel is a lecturer in marketing at brunel business school. prior to joining brunel, dr samuel was associate lecturer at coventry university london and a graduate teaching assistant at brunel business school. he gained a bsc (with placement) marketing, msc marketing and phd in management from brunel university of london. dr samuel is also the recipient of the dean's prize for innovation and impact award for his phd thesis in 2023. an important setting for his research are within the areas of consumer trust in relation to technological/artificial intelligence adoption and their impact on organisation strategy/policy , digital consumer culture, acculturation, human values to behaviour dynamics and political identity amongst the ethnic/immigrant communities. his research findings help to generate insights into developing and investigating the congruent relations between human values and their underlying moral principles that may or may not influence their consumption practices. as an ecr, dr samuel has published his research in journals such as journal of world business and international journal of information management. he is currently working on a number of working papers focusing on ajg 4*, 4 and 3 journals and is an active ad hoc reviewer for a number of peer reviewed journals (ajg lists). dr samuel is currently working on developing industry collaboration/partnership within the healthcare sector in london. he is also serving as the cim accreditation lead for brunel business school. in addition, dr samuel supervise msc dissertations and pgr research (as research development advisor). value-driven acculturation and ethnic communities ai and public trust digital consumer culture social identity political marketing social media (digital marketing) 2024-2025 academic year: dr samuel delivers lectures and seminars on the following modules: mg 5625 (strategic digital marketing) lectures and seminars mg 2611 (services marketing) lectures and seminars mg 3038 (international marketing) lectures mg 3617 (tech, robots and ai in marketing) seminars mg 5547 (marketing communications) - 3 lectures

ezgi (phd, mba, ba (hons), fhea) is a lecturer in digital marketing within the marketing division within brunel business school. her primary research interest has focused on the contexts of robotic services, virtual experiences, and the social influence effects in those settings. ezgi published in international academic journals, such as annals of tourism research, journal of consumer behaviour, and behaviour & information technology. she is the recipient of prestigious funds such as the british academy/leverhulme and marketing trust and the best paper award in the ama winter conference. her research was mentioned in prestigious media outlets such as the conversation and stanford social innovation review (ssir). she currently serves in the editorial review board of psychology & marketing. topics she is interested in include the following: robotic services virtual experiences algorithmic digital nudging social influence self-construal mainly trained in consumer psychology using experimental methodology, she is interested in examining how various experiences (such as together-alone experiences, and virtual experiences) affect individual consumers. her recent works look at the role of algorithmic and robotic services` impact on consumers and desired marketing outcomes. over the years, she has established several fruitful research partnerships with co-authors from other countries, including sweden, denmark, and turkey. she frequently collaborates across disciplines, serves in external boards and currently serves as rda in two phd student committees and co-supervising an external phd student. as a lecturer, her teaching philosophy centers on providing a dynamic and engaging learning experience for her students. she believes that case-based discussions are an effective way to promote active learning and critical thinking, and encourages her students to participate in group discussions and problem-solving exercises. she also prioritizes the development of creative thinking skills, as she believes this is essential for success in any field. in addition, she emphasizes the importance of ethics and sustainability in all areas of study, as these principles are crucial for responsible decision-making and a better future. finally, she is committed to keeping her students up-to-date with the latest developments in their field and strives to provide a supportive learning environment that fosters independent thinking and lifelong learning. ezgi is the module leader of: mg3617 tech, robots, and ai in marketing, mg2604 digital marketing mg3605 database and customer relationship marketing and co-delivers mg5537 social media for business masterclass mg5624 digital marketing mg2612 b2b marketing mg2604 consumer behaviour mg5610 consumer behaviour ezgi also supervises numerous msc marketing and mba dissertations. she acts as rda in 2 phd commitees and co-supervises an external phd student. she acts as a personal tutor to 40 students, ug and pg.

dr raffaella valsecchi is reader (associate professor) in human resource management/ organisational behaviour at brunel business school. prior to join brunel university, she held posts at greenwich business school, royal holloway- university of london and the university of leicester. she completed her phd in sociology of work at the university of leicester, funded by the esrc. raffaella’s research focuses on the management of health and wellbeing at work, the impact of technology on the labour process in health organisations, community wellbeing, students’ experience and health and wellbeing and, flexible working. she has been working in multidisciplinary research projects funded by the esrc, british academy/ leverhulme trust, brunel university london knowledge transfer grant, research catalyst fund. she has published in well-known international journals, such as work, employment and society, new technology and employment, technology forecasting and social change, economic and industrial democracy and employee relations. she has served in the editorial board for the journal european management review (2017-2022) and acted as reviewer at the european academy of management (euram) conference. she an active member of the international labour process conference and, organised and supported a series of conference stream. she is member of european group for organisational studies (egos) and she regularly presents papers at egos colloquium. she acts as reviewer for the academic journals: new technology work and employment, gender, work and organization and technology forecasting and social change and, has been nominated as a reviewer for esrc projects. recently, she has served as guest editor for the journal frontiers in sociology creating the special issue ‘re-building and re-inventing workplaces’. raffaella held numerous successful academic leadership positions, examples of those are director of pgt programmes, director of work placements, programme leader for the msc hrm and director of undergraduate programmes, making substantial positive impact in academic programmes and students’ experience. her role as director of pgt programmes was crucial during the recent pandemic and covid-19 aftermath, where she promptly led and implemented the necessary teaching & learning changes, managing a pgt students’ cohort which doubled its intake (800 pgt students- 10 pgt programmes). she has played an important role in key successful accreditations, such as the association to advance collegiate schools of business (aacsb), and the chartered institute of professional development (cipd). she is now assisting brunel university’s organisational change by supporting a series of strategic workshops and mentoring colleagues in leadership positions from bbs other departments. raffaella is fellow of the higher education academy and associate member of the chartered institute of professional development (cipd). she also acted as cipd director during her position of programme leader of the msc hrm programme, supporting a series of engagement activities with her msc students and the cipd. she is passionate in disseminating her research among her students and, since 2018, she has organised a series of seminars and workshops on managing health and wellbeing at work with occupational health professionals, the last two focused of managing employees during the pandemic and the covid-19 aftermath. she holds a position of external examiner at bayes business school and henley business school. she supported and attended two internationalisation/student engagement activities between the mba programmes at bbs and university of bicocca milan. she was nominated for ‘best final year project tutor’ (ug students’ nomination -2014); ‘ken darby-dowman memorial prize’ (2020-21); ‘collaborate & collegiate working’ (college nomination 2021-2022). the management of health and well-being at work the impact of technology on the labour process in health organisations tele-health community wellbeing flexible working dissertation, research methods, hrm, organisational behaviour/leadership.

professor dorothy a. yen is a professor in marketing. leading the marketing division at brunel business school, brunel university london, i take a consumer-centric approach to understand and discuss marketing, branding, and tourism matters. i study how culture affects human behaviour, in both b2b and b2c domains. in particualr, i looks at cross-cultural business relationships, with a particular focus on understanding how cultural-specific factors affect business relationships and collaborations. i also study consumer acculturation, tourist, sojourners and migrants' consumption practices as well as social media activities in relation to their cultural identity. during the covid-19 pandemic, i explored how migrants in the uk attempted to cope with the life-threatening disease while dealing with institutional uncertainty and a hostile host environment. my proposal on branding wales as the land of dragons and legends triggered numerous discussions and debates, following my giving evidence to the welsh affairs committee and interview by bbc radio wales. i am a member of the marketing and corporate brand research group at brunel business school and the research centre of substantiality and entrepreneurship. i run office hours on wednesdays from 2pm to 4pm. students can also email me to book an appointment at a mutually convenient time. this can be either on campus or via microsoft team upon mutual agreement. i'm working on the following projects and welcome collaborations: happy to chat older adults as ageing consumers, healthy ageing practices and wellbeing promoting wales to international tourists as a global tourist destination migrants as ethnic consumers, their identity, acculturation and their role in the host societies. educating children as agentic consumers to reduce food waste research group(s) marketing and corporate brand management research group (mcbm) happy to chat my research centres on the convergence of well-being and conscientious consumption practices, embodying my vision of a world where individuals celebrate their diversity in harmony, thriving through cooperation, while preserving the environment and transcending cultural, ethnic, and ideological boundaries. adopting the principles of societal marketing, my work offers insights into the pivotal role of consumers in shaping a future that champions environmental consciousness and social responsibility. i believe that individuals hold the power to drive positive societal transformation through their daily consumption choices and behaviours. my research is inherently interdisciplinary, and i actively collaborate with charitable organisations, businesses, and policymakers. by bridging the divide between academia and practical application, i strive to translate my research findings into tangible strategies that effect meaningful change and societal impact. my work is featured in reputable publications including the british journal of management, annals of tourism research, international marketing review, industrial marketing management, journal of business research, among others. dorothy applies an interactive learning and teaching approach during her lectures and seminars to better engage students with the knowledge. using team-based learning and promotes practice-leading, she encourages students to discuss their ideas and examples with her as well as with their peers so that together they can co-create a positive learning experience. dorothy teaches principles of marketing to mba students. in this module, mba students have the opportunity to work with real case studies, developing and presenting a marketing plan to the selected organisation or business of their choice. they will be able to exchange ideas, give suggetsions and receive feedback from the owner of the organisation or business.

dongmei zha (phd, fhea, mba (hons)) is a lecturer at brunel business school, london, specialising in experiential marketing, sensory branding, and consumer psychology. her research has been published in leading academic journals, including the international journal of management reviews, industrial marketing management and journal of business research. her work has received significant recognition, such as the top-cited article (2021–2022) for making sense of sensory brand experience: constructing an integrative framework for future research (international journal of management reviews, 24(1), 130-167) and the top-cited article (2020–2021) for an assessment of brand experience knowledge literature: using bibliometric data to identify future research direction (international journal of management reviews, 22(3), 287-317). through her impactful research, dongmei continues to contribute valuable insights to the fields of marketing and consumer behaviour, advancing both academic knowledge and practical applications. beyond her research contributions, she serves on the editorial advisory board for qualitative market research. her expertise is instrumental in shaping scholarly discussions and guiding cutting-edge studies in her field. sensory marketing experiential marketing consumer psychology my research interests have been focusing on consumption experience from sensory perspective. i take a multidiscipline approach to understand how consumers mine, and internal process brand information in brand settings (physical & virtual) via experiences, which influence consumer decision-making and brand performance in different contexts. this area of research expertise resonates with the current mindset and concerns of practitioners in the marketplace as firms today, increasingly view the offering of an experience as the defining feature of a customer-brand engagement.