Dr Pantea Foroudi
Reader in Marketing
Eastern Gateway 104g
- Email: pantea.foroudi@brunel.ac.uk
- Tel: +44 (0)1895 267929
- Marketing
Jaffari, AA., Foroudi, P., Palazzo, M. and Akbari, M. (2024) ''. Employee Relations, 46 (7). pp. 1446 - 1482. ISSN: 0142-5455
Nazarian, A., Zaeri, E., Foroudi, P., Afrouzi, A. and Atkinson, P. (Accepted) ''. International Hospitality Review. ISSN: 2516-8142
Foroudi, P., Paydas Turan, C., Melewar, TC., Dennis, C. and Tzempelikos, N. (2024) ''. International Journal of Hospitality Management, 122. pp. 1 - 23. ISSN: 0278-4319
Marvi, R., Foroudi, P. and Jerez Jerez, M. (2024) ''. Corporate Reputation Review, 0 (ahead of print). pp. 1 - 14. ISSN: 1363-3589
Nazemi, A., Zamanfashami, PR., Foroudi, P., Haghighinasab, M., Seyyedamiri, N. and Zare Mehrjardy, M. (2024) ''. Journal of Strategy and Management, 0 (ahead of print). pp. 1 - 34. ISSN: 1755-425X
Foroudi, P., Marvi, R., Cuomo, MT. and D’Amato, A. (2024) ''. Regional Studies, 0 (ahead of print). pp. 1 - 16. ISSN: 0034-3404
Marvi, R., Zha, D. and Foroudi, P. (2024) ''. Industrial Marketing Management, 120. pp. 247 - 272. ISSN: 0019-8501
Jerez-Jerez, MJ. and Foroudi, P. (2024) 'Entrepreneurial Innovation in the International Business of Tourism'. London: Routledge. ISSN 10: 1-003-36996-0 ISSN 13: 978-1-032-44013-2
Jerez-Jerez, MJ. and Foroudi, P. (2024) 'Introduction: Entrepreneurial innovation in the international business of tourism', in Jerez-Jerez, MJ. and Foroudi, P. (eds.) Entrepreneurial Innovation in the International Business of Tourism. London : Routledge. pp. 1 - 2. ISBN 10: 1-003-36996-0. ISBN 13: 978-1-032-44013-2.
Foroudi, P., Tabaghdehi, SAH., Cillo, V. and Cuomo, MT. (2024) ''. Review of Managerial Science, 0 (ahead of print). ISSN: 1863-6683
Rawool, V., Foroudi, P. and Palazzo, M. (2024) ''. Electronic Commerce Research, 0 (ahead of print). pp. 1 - 33. ISSN: 1389-5753
Zha, D., Foroudi, P. and Marvi, R. (2024) ''. Qualitative Market Research: an international journal, 0 (ahead of print). pp. 1 - 32. ISSN: 1352-2752
Kaur, M., Palazzo, M. and Foroudi, P. (2024) ''. Qualitative Market Research, 0 (ahead of print). pp. 1 - 36. ISSN: 1352-2752
Tanvir, T., Foroudi, P. and Palazzo, M. (2024) 'Linking celebrity endorsement and sports apparel: A focus on British customers in sports industry', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 175 - 191. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Palazzo, M. and Foroudi, P. (2024) 'Introduction', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 1 - 5. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Cai, P., Foroudi, P. and Palazzo, M. (2024) 'Boosting brand management through urban tourism: A focus on Chaozhou, China', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 99 - 120. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Bedu, EJ., Foroudi, P. and Palazzo, M. (2024) 'Artificial intelligence (AI) systems, customer experience and preference in the tourism industry in Ghana: Focus on Accra Metropolis', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 208 - 222. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Rahman, NAA., Melewar, TC., Foroudi, P. and Gupta, S. (2024) 'The role of technology advancement in managing business and establishing corporate brand image: Conception, challenges, and commendation in logistics and transport sector', in Rahman, NAA., Melewar, TC., Pantea, F. and Gupta, S. (eds.) Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. London : Routledge. pp. 26 - 41. ISBN 10: 1-003-35688-5. ISBN 13: 978-1-032-41221-4.
Rahman, NAA., Melewar, TC., Foroudi, P. and Gupta, S. (2024) 'Introduction to the book', in Rahman, NAA., Melewar, TC., Foroudi, P. and Gupta, S. (eds.) Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. London : Routledge. pp. 1 - 3. ISBN 10: 1-003-35688-5. ISBN 13: 978-1-032-41221-4.
Rahman, NAA., Melewar, TC., Foroudi, P. and Gupta, S. (2024) 'Corporate branding in logistics and transportation: Recent developments and emerging issues'. London: Routledge. ISSN 10: 1-003-35688-5 ISSN 13: 978-1-032-41221-4
Zha, D., Marvi, R. and Foroudi, P. (2024) 'Customer experience: A critical review and research agenda', in Foroudi, P., Melewar, TC., Rahman, NAA. and Gupta, S. (eds.) Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. Routledge. pp. 42 - 54.
Paul, J., Ueno, A., Dennis, C., Alamanos, E., Curtis, L., Foroudi, P., et al. (2024) ''. International Journal of Consumer Studies, 48 (2). pp. 1 - 28. ISSN: 1470-6423
Zha, D., Foroudi, P., Melewar, TC. and Jin, Z. (2024) ''. Corporate Reputation Review: an international journal, 0 (ahead of print). pp. 1 - 29. ISSN: 1363-3589
Cai, P., Foroudi, P. and Palazzo, M. (2024) 'Boosting brand management through urban tourism', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 99 - 120. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Palazzo, M. and Foroudi, P. (2024) 'Introduction', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 1 - 5. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Bedu, EJ., Foroudi, P. and Palazzo, M. (2024) 'Artificial intelligence (AI) systems, customer experience and preference in the tourism industry in Ghana', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 208 - 222. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Tanvir, T., Foroudi, P. and Palazzo, M. (2024) 'Linking celebrity endorsement and sports apparel', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 175 - 191. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Palazzo, M. and Foroudi, P. (2024) 'Contemporary Marketing and Consumer Behaviour in Sustainable Tourism'. London: Routledge. ISSN 10: 1-003-38859-0 ISSN 13: 978-1-032-48351-1
Foroudi, MM. and Foroudi, P. (2023) 'Mixed-methods approach: Combining qualitative and quantitative methods', in Foroudi, P. and Dennis, C. (eds.) Researching and Analysing Business: Research Methods in Practice. Abingdon-on-Thames : Routledge. pp. 7 - 40. ISBN 10: 1-003-10777-X. ISBN 13: 978-0-367-62064-6.
Foroudi, P. and Dennis, C. (2023) 'Researching and Analysing Business: Research Methods in Practice'. Abingdon-on-Thames: Routledge. ISSN 10: 1-003-10777-X ISSN 13: 978-0-367-62064-6
Foroudi, P. and Dennis, C. (2023) 'Introduction', in Foroudi, P. and Dennis, C. (eds.) Researching and Analysing Business: Research Methods in Practice. Abingdon-on-Thames : Routledge. pp. 1 - 6. ISBN 10: 1-003-10777-X. ISBN 13: 978-0-367-62064-6.
Kalsoom, U., Foroudi, P., Melewar, TC. and Chapman, A. (2023) 'Marketing in the industry 4.0: The role of mobile technologies to enhance consumer brand experience, brand advocacy, and brand purchase intentions', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. pp. 241 - 258. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.
MirzaeianKhamseh, P., Foroudi, P. and Haghighinasab, M. (2023) 'Examining the impact of employer branding on non-financial performance', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. pp. 160 - 203. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.
Mehmannavazan, S., Foroudi, P. and Haghighinasab, M. (2023) 'Examining the impact of brand authenticity on purchase intention: A study of consumers' perception in the context of clothing industry in Iran', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routleedge. pp. 204 - 240. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.
Cuomo, MT. and Foroudi, P. (2023) 'Digital transformation: Corporate branding, identity, and reputation', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. pp. 1 - 6. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.
Otuekong, V. and Foroudi, P. (2023) 'The influence of eCommerce providers in promoting eCommerce: A study of Nigeria e-Merchants’ and online customers’ perspectives', in Foroudi, P. and Cuomo, MT. (eds.) Business Digitalization: Corporate Identity and Reputation. Abingdon-on-Thames : Routledge. pp. 159 - 181. ISBN 10: 1-003-40128-7. ISBN 13: 978-1-032-51235-8.
Foroudi, P. and Cuomo, MT. (2023) 'Business digitalisation: Corporate identity and reputation', in Foroudi, P. and Cuomo, MT. (eds.) Business Digitalization: Corporate Identity and Reputation. Abingdon-on-Thames : Routledge. pp. 1 - 4. ISBN 10: 1-003-40128-7. ISBN 13: 978-1-032-51235-8.
Khorrami, M., Foroudi, P. and Haghighinasab, M. (2023) 'Personalisation: The construct and its dimensions', in Foroudi, P. and Cuomo, MT. (eds.) Business Digitalization: Corporate Identity and Reputation. Abingdon-on-Thames : Routledge. pp. 126 - 143. ISBN 10: 1-003-40128-7. ISBN 13: 978-1-032-51235-8.
Soltani, M., Foroudi, P. and Haghighinasab, M. (2023) 'Examining the impact of online customer engagement on non-financial performance considering the roles of brand attitude, customer co-creation, customer equity, and (e-)word-of-mouth', in Cuomo,, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. pp. 259 - 285. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.
Zha, D. (2023) 'Experiencing the sense of artificial-intelligence-enabled virtual assistants in retailing', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.
Cuomo, MT. and Foroudi, P. (2023) 'Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management'. Abingdon-on-Thames: Routledge. ISSN 10: 1-003-26378-X ISSN 13: 978-1-032-20485-7
Foroudi, P. and Cuomo, MT. (2023) 'Business Digitalization: Corporate Identity and Reputation'. Abingdon-on-Thames: Routledge. ISSN 10: 1-003-40128-7 ISSN 13: 978-1-032-51235-8
Marvi, R., Foroudi, P. and Fakhreddin, F. (2023) ''. International Journal of Hospitality Management, 115. pp. 1 - 20. ISSN: 0278-4319
Zha, D., Marvi, R. and Foroudi, P. (2023) ''. Journal of Business Research, 167. pp. 1 - 26. ISSN: 0148-2963
Zha, D., Marvi, R. and Foroudi, P. (2023) ''. International Journal of Management Reviews, 26 (2). pp. 163 - 186. ISSN: 1460-8545
Madawala, K., Foroudi, P. and Palazzo, M. (2023) ''. Journal of Retailing and Consumer Services, 74. pp. 103395 - 103395. ISSN: 0969-6989
Hussain, S., Pascaru, O., Priporas, C., Foroudi, P., Melewar, TC., Dennis, C. and et al. (2023) ''. European Business Review (Bingley), 35 (4). pp. 469 - 499. ISSN: 0955-534X
Jahangiri, M., Asaad, Y. and Foroudi, P. (2023) 'Healthy ageing and the use of technology'.European Marketing Conference (EMAC 2023). Odense, Denmark.
Mahavarpour, N., Marvi, R. and Foroudi, P. (2023) ''. Journal of Business Research, 160. pp. 1 - 23. ISSN: 0148-2963
Ruiz-Alba, JL., Abou-Foul, M., Nazarian, A. and Foroudi, P. (2022) ''. Information Technology and People, 35 (7). pp. 2470 - 2499. ISSN: 0959-3845