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Kan, Y., Dennis, C., Melewar, TC. and Foroudi, P. (2017) 'THE IMPACT OF SOCIAL MEDIA BRAND COMMUNICATION ON BRAND EQUITY FOR YOUNG CONSUMERS: INTERNATIONAL HIGH STREET FASHION BRANDING IN CHINA'. GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE. pp. 2156 - 2157. ISSN: 2547-8516

Jerez, MJ., Melewar, TC., Foroudi, P. and Stylidis, D. (2017) 'AN INVESTIGATION OF WAITERS' OCCUPATIONAL IDENTITY (WOI): A LITERATURE REVIEW AND CONCEPTUAL FRAMEWORK'. GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE. pp. 2147 - 2150. ISSN: 2547-8516

Yousef, W., Melewar, TC., Dennis, C. and Foroudi, P. (2017) 'AN EXAMINATION OF THE INFLUENCE OF ISLAMIC BRAND LOVE ON BRAND LOYALTY, WORD OF MOUTH AND PURCHASE INTENTION: AN EMPIRICAL STUDY IN SAUDI ARABIA'. GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE. pp. 2415 - 2416. ISSN: 2547-8516

Gupta, S., Malhotra, NK., Czinkota, M. and Foroudi, P. (2016) ''. Journal of Business Research, 69 (12). pp. 5712 - 5723. ISSN: 0148-2963

Gupta, S., Malhotra, NK., Czinkota, M. and Foroudi, P. (2016) ''. Journal of Business Research, 69 (12). pp. 5671 - 5681. ISSN: 0148-2963

Foroudi, P., Jin, Z., Gupta, S., Melewar, TC. and Foroudi, MM. (2016) ''. Journal of Business Research, 69 (11). pp. 4882 - 4889. ISSN: 0148-2963

Hafeez, K., Foroudi, P., Dinnie, K., Nguyen, B. and Parahoo, SK. (2016) ''. Journal of Brand Management, 23 (4). pp. 383 - 402. ISSN: 1350-231X

Foroudi, P., Gupta, S., Kitchen, P., Foroudi, MM. and Nguyen, B. (2016) ''. Qualitative Market Research, 19 (2). pp. 241 - 264. ISSN: 1352-2752

Foroudi, P., Melewar, TC. and Gupta, S. (2014) ''. Journal of Business Research, 67 (11). pp. 2269 - 2281. ISSN: 0148-2963