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Dr Pantea Foroudi
Reader in Marketing

  • Marketing
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Ruiz-Alba, JL., Abou-Foul, M., Nazarian, A. and Foroudi, P. (2022) ''. Information Technology and People, 35 (7). pp. 2470 - 2499. ISSN: 0959-3845

Journal article

Jerez Jerez, MJ., Foroudi, P. and Melewar, TC. (2022) ''. Journal of Quality Assurance in Hospitality and Tourism, 0 (ahead-of-print). pp. 1 - 26. ISSN: 1528-008X

Journal article

Foroudi, P., Palazzo, M. and Sabina, K. (2022) ''. Corporate Reputation Review, 26 (4). pp. 264 - 278. ISSN: 1363-3589

Journal article

Foroudi, P. (2022) ''. Corporate Reputation Review, 26 (3). pp. 203 - 222. ISSN: 1363-3589

Journal article

Rajabi, AA., Mirmehdi, SM., Foroudi, P. and Azimi, E. (2022) ''. Iranian Journal of Information Processing and Management, 2022 (special issue). pp. 105 - 145. ISSN: 2251-8223

Journal article

Colmekcioglu, N., Marvi, R., Foroudi, P. and Okumus, F. (2022) ''. Journal of Business Research, 153. pp. 235 - 250. ISSN: 0148-2963

Journal article

Akarsu, TN., Marvi, R. and Foroudi, P. (2022) ''. International Journal of Contemporary Hospitality Management, 35 (1). pp. 186 - 217. ISSN: 0959-6119

Journal article

Fakhreddin, F. and Foroudi, P. (2022) ''. Cogent Business and Management, 9 (1). pp. 1 - 22. ISSN: 2331-1975

Journal article

Foroudi, P., Marvi, R., Cuomo, MT., Bagozzi, R., Dennis, C. and Jannelli, R. (2022) ''. British Journal of Management, 34 (3). pp. 1157 - 1183. ISSN: 1045-3172

Journal article

Foroudi, P., Marvi, R. and Colmekcioglu, N. (2022) ''. International Journal of Contemporary Hospitality Management, 34 (12). pp. 4355 - 4388. ISSN: 0959-6119

Journal article

Akbari, M., Foroudi, P., Zaman Fashami, R., Mahavarpour, N. and Khodayari, M. (2022) ''. Journal of Business Research, 149. pp. 663 - 689. ISSN: 0148-2963

Journal article

Zha, D., Foroudi, P., Melewar, TC. and Jin, Z. (2022) ''. Qualitative Market Research, 25 (2). pp. 1 - 28. ISSN: 1352-2752

Journal article

Akbari, M., Foroudi, P., Shahmoradi, M., Padash, H., Parizi, ZS., Khosravani, A., et al. (2022) ''. Sustainability (Switzerland), 14 (6). pp. 3634 - 3634.

Journal article

Khaneja, S., Hussain, S., Melewar, TC. and Foroudi, P. (2022) ''. Qualitative Market Research, 25 (2). pp. 161 - 180. ISSN: 1352-2752

Journal article

Chatterjee, S., Chaudhuri, R., Vrontis, D. and Foroudi, P. (2022) ''. Journal of Business-to-Business Marketing, 29 (1). pp. 69 - 85. ISSN: 1051-712X

Journal article

Sagha, MA., Seyyedamiri, N., Foroudi, P. and Akbari, M. (2022) ''. Sustainability (Switzerland), 14 (4). pp. 2334 - 2334.

Journal article

Yousef, W., Foroudi, P., Hussain, S., Yousef, N., Melewar, TC. and Dennis, C. (2022) ''. Corporate Reputation Review, 25 (1). pp. 1 - 18. ISSN: 1363-3589

Journal article

Alqayed, Y., Foroudi, P., Kooli, K., Foroudi, MM. and Dennis, C. (2022) ''. International Journal of Hospitality Management, 102. pp. 1 - 19. ISSN: 0278-4319

Journal article

Rezaei, H., Akbari, M., Karimi, A. and Foroudi, P. (2022) ''. European Journal of International Management, 1 (1 (accepted, in press)). ISSN: 1751-6757

Journal article

Fakhreddin, F. and Foroudi, P. (2021) ''. Journal of Promotion Management, 28 (6). pp. 795 - 825. ISSN: 1049-6491

Journal article

Akbari, M., Foroudi, P., Khodayari, M., Zaman Fashami, R., Shahabaldini Parizi, Z. and Shahriari, E. (2021) ''. Journal of Business Research, 140. pp. 604 - 625. ISSN: 0148-2963

Journal article

Nazarian, A., Zaeri, E., Foroudi, P., Afrouzi, AR. and Atkinson, P. (2021) ''. International Journal of Contemporary Hospitality Management, 34 (1). pp. 430 - 455. ISSN: 0959-6119

Journal article

Foroudi, P., Foroudi, MM., Palazzo, M. and Nguyen, B. (2021) ''. International Journal of Contemporary Hospitality Management, 34 (1). pp. 78 - 112. ISSN: 0959-6119

Journal article

Nazarian, A., Velayati, R., Foroudi, P., Edirisinghe, D. and Atkinson, P. (2021) ''. International Journal of Contemporary Hospitality Management, 33 (12). pp. 4418 - 4438. ISSN: 0959-6119

Journal article

Foroudi, P. (2021) 'The Emergence, Development, and Changing Uses of Corporate Brand Design, 1760 to Date', in Foroudi, MM. and Foroudi, P. (eds.) Corporate Brand Design: Developing and Managing Brand Identity. Abingdon-on-Thames : Routledge. pp. 7 - 14. ISBN 10: 1-003-05415-3. ISBN 13: 978-0-367-51499-0.

Book chapter

Foroudi, MM., Balmer, JMT. and Foroudi, P. (2021) 'Corporate Architecture Design, Corporate Identity, and Identification', in Foroudi, MM. and Foroudi, P. (eds.) Corporate Brand Design: Developing and Managing Brand Identity. London : Rioutledge. pp. 124 - 141. ISBN 10: 1-003-05415-3. ISBN 13: 978-0-367-51499-0.

Book chapter

Foroudi, P. (2021) 'Introduction', in Foroudi, MM. and Foroudi, P. (eds.) Corporate Brand Design: Developing and Managing Brand Identity. Abingdon-on-Thames : Routledge. pp. 1 - 4. ISBN 10: 1-003-05415-3. ISBN 13: 978-0-367-51499-0.

Book chapter

Foroudi, MM. and Foroudi, P. (2021) 'Corporate Brand Design: Developing and Managing Brand Identity'. Abingdon-on-Thames: Routledge. ISSN 10: 1-003-05415-3 ISSN 13: 978-0-367-51499-0

Book

Jerez Jerez, MJ., Melewar, TC. and Foroudi, P. (2021) ''. Journal of Hospitality and Tourism Research, 47 (7). pp. 1215 - 1243. ISSN: 1096-3480

Journal article

Lari, HA., Foroudi, P. and Imani, S. (2021) 'Behavioural intentions in the UK fashion industry: The impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark', inBuilding Corporate Identity, Image and Reputation in the Digital Era. pp. 307 - 346.

Book chapter

Melewar, TC., Dennis, C. and Foroudi, P. (2021) 'Introduction: Building corporate identity, image and reputation in the digital era', in Melewar, TC., Dennis, C. and Foroudi, P. (eds.) Building Corporate Identity, Image and Reputation in the Digital Era. Abigdon-on-Tahems : Routledge. pp. 3 - 8. ISBN 10: 1-003-08057-X. ISBN 13: 978-0-367-53124-9.

Book chapter

Melewar, TC., Dennis, C. and Foroudi, P. (2021) 'Building Corporate Identity, Image and Reputation in the Digital Era'. Routledge.

Book

Zha, D., Foroudi, P., Jin, Z. and Melewar, TC. (2021) 'Conceptualising sensory brand experience: Using review of knowledge fields to identify potential future research direction', in Melewar, TC., Charles, D. and Foroudi, P. (eds.) Building Corporate Identity, Image and Reputation in the Digital Era. London : Routledge. pp. 140 - 168. ISBN 10: 1000382214. ISBN 13: 978-1-000-38221-1.

Book chapter

Zha, D., Marvi, R., Foroudi, P., Dennis, C., Ueno, A., Jin, Z. and et al. (2021) 'An assessment of customer experience concept: Looking back to move forward', in Melewar, TC., Dennis, C. and Foroudi, P. (eds.) Building Corporate Identity, Image and Reputation in the Digital Era. London : Routledge. pp. 260 - 288. ISBN 10: 1-000-38221-4. ISBN 13: 978-1-000-38221-1.

Book chapter

Alqayed, Y., Foroudi, P., Dennis, C., Foroudi, MM. and Kooli, K. (2021) 'Value co-creation behaviour: Antecedents and consequences', inBuilding Corporate Identity, Image and Reputation in the Digital Era. pp. 218 - 259.

Book chapter

Foroudi, MM., Foroudi, P. and Jin, Z. (2021) 'Reputation: Confguring the symmetrical and asymmetrical paths to architecture in a retail setting', inBuilding Corporate Identity, Image and Reputation in the Digital Era. pp. 113 - 139.

Book chapter

Foroudi, P., Foroudi, MM., Hafeez, K. and Izadi, J. (2021) 'Managing marketing competencies: A framework for understanding antecedents of marketing capability and its relation to the company's core competencies', inBuilding Corporate Identity, Image and Reputation in the Digital Era. pp. 75 - 112.

Book chapter

Jerez-Jerez, MJ., Melewar, TC. and Foroudi, P. (2021) 'Employee occupational identity', inBuilding Corporate Identity, Image and Reputation in the Digital Era. pp. 289 - 306.

Book chapter

Tourky, M., Foroudi, P. and Al-Zadjali, FH. (2021) 'Building and sustaining personal brand: Examining the effectiveness of personal branding in the context of education', inBuilding Corporate Identity, Image and Reputation in the Digital Era. pp. 467 - 486.

Book chapter

Achi, A., Adeola, O. and Achi, CF. (2021) 'Corporate multi-channel branding: Platforms for #CorporateBranding', in Melewar, TC., Dennis, C. and Foroudi, P. (eds.) Building Corporate Identity, Image and Reputation in the Digital Era. London : Routledge. pp. 205 - 217. ISBN 10: 1-003-08057-X. ISBN 13: 978-0-367-53123-2.

Book chapter

Foroudi, P., Marvi, R., Izadi, J., Foroudi, MM. and Pirzadeh, P. (2021) 'Take a new turn: Relationships between corporate identity management and corporate reputation in a hospitality context', inBuilding Corporate Identity, Image and Reputation in the Digital Era. Abingdon-on-Thames : Routledge. pp. 365 - 400. ISBN 10: 1-003-08057-X. ISBN 13: 978-0-367-53123-2.

Book chapter

Foroudi, MM., Foroudi, P. and Balmer, JMT. (2021) 'Corporate identity: Defnition and components', in Melewar, TC., Dennis, C. and Foroudi, P. (eds.) Building Corporate Identity, Image and Reputation in the Digital Era. London : Routledge. pp. 11 - 74. ISBN 10: 1-003-08057-X. ISBN 13: 978-0-367-53123-2.

Book chapter

Shafiee, MM., Foroudi, P. and Tabaeeian, RAT. (2021) ''. International Journal of Tourism Cities, 7 (3). pp. 799 - 817. ISSN: 2056-5607

Journal article

Nazarian, A., Atkinson, P., Foroudi, P., Velayati, R., Edirisinghe, D. and Hosseini Tabaghdehi, A. (2021) ''. International Journal of Culture, Tourism and Hospitality Research, 16 (1). pp. 35 - 54. ISSN: 1750-6182

Journal article

Foroudi, P., Palazzo, M. and Stone, M. (2021) 'Mixed-methods research: Why and how to use it', inThe Routledge Companion to Marketing Research. pp. 73 - 106.

Book chapter

Foroudi, P., Gupta, S., Patel, P., Batsakis, G., Vaatanen, J. and Czinkota, M. (2021) ''. International Business Review, 32 (2). pp. 1 - 14. ISSN: 0969-5931

Journal article

Zha, D., Foroudi, P., Jin, Z. and Melewar, TC. (2021) ''. International Journal of Management Reviews, 24 (1). pp. 130 - 167. ISSN: 1460-8545

Journal article

Karimi, A., Rezaei, H., Akbari, M. and Foroudi, P. (2021) ''. Journal of Global Entrepreneurship Research, 11 (1). pp. 399 - 419. ISSN: 2228-7566

Journal article

Jerez-Jerez, MJ., Melewar, TC. and Foroudi, P. (2021) ''. Journal of Hospitality and Tourism Management, 47. pp. 22 - 34. ISSN: 1447-6770

Journal article

Nazarian, A., Atkinson, P., Foroudi, P. and Soares, A. (2021) ''. Journal of General Management, 46 (3). pp. 229 - 245. ISSN: 0306-3070

Journal article

Andriotis, K., Foroudi, P. and Marvi, R. (2021) ''. Qualitative Market Research, 24 (2). pp. 240 - 259. ISSN: 1352-2752

Journal article

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